NEWSPAPERS V. BILLBOARDS & STREET CARS
“We bad an electric sign near anc within direct view of the best corner in Indianapolis. The sign cost a rental of 90dol. a month, but we were never able to trace any sale to this medium. H. T. Conner, prominently identified witli the retail shoe trade of Baltimore and Indiana, has had considerable experience with various forms of advertising. In speaking of these experiences Mr Conner said: — “I have just cancelled six painted display boards in Baltimore. I hardly believe we can trace lOOdol worth of business to these boards, while they cost approximately 2900d01. “I don’t think that car advertising is even worth talking about. We advertised a sale and it was' a joke. 1 later advertised in the newspapers and sold my short lines." Newspaper advertising Mr Conner said, is easily the best and most effective medium, as well as least expensive in the long run.
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https://paperspast.natlib.govt.nz/newspapers/ST19160216.2.68
Bibliographic details
Southland Times, Issue 17658, 16 February 1916, Page 6
Word Count
154NEWSPAPERS V. BILLBOARDS & STREET CARS Southland Times, Issue 17658, 16 February 1916, Page 6
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