Page 2 Advertisements Column 1

Southland Times, Issue 17679, 17 June 1914, Page 2

HHBBH • 1 ®W Here is the BIGGEST AUTOMOBILE in the World THE NEW “25-4” Price for Five-Seater, with a complete set of Tools, Lamps, &c., Ready for the Road 6 *®eeeee®ws>e®e@eo®©»®eoe®e®e®e@>e®es>e®®® MAXWELL 9 Extravagant Assertion ? Let’s Analyse It ! WHO WAS the “biggest” general in the world 1 Napoleon, he conquered Europe—and he was fire-feet-three ! COST OF UPKEEP Increases as the square of the weight the tire makers tell us. And Standard Oil dividends confirm the statement. THAT’S CHILD’S FLAX as compared with the task set our engineers and metallurgists —to design a tonring car of ample capacity to take fire fnll-grorrn adults anywhere, over any roads, in comfort. WHO WAS the “biggest” statesman in the world 1 Bismark, he bnilt the German Empire—and he was six-feet-foar I CUT THE WEIGHT IN TWO and yon divide the npkeep cost by four! Get that—its the kernel \eO JfOJJ SEE UTRHT! SIZE DOESN’T determine who nor what is biggest. It is achievement that confers that title “biggest” A FEW YEARS AGO a lot of misguided persons had a brilliant idea. The; maintained that the “farmer's car” had not yet been built. SO STRONG it will withstand the usage and neglect such a car receives at the hands of the average owner who drives—but hasn’t time or inclination to care for it—himself ; WE MAINTAIN that the biggest automobile In the world Is tne one that docs' the biggest things—and docs bigger things than a bigger car can do at the same cost. WHEN ASEED TO SPECIFY, they said the farmer’s car should look like a farm waggon or a dnmp cart—or some other familiar vehicle. SO LIGHT that the tiro bill and the maintenance cost will. like the purchase price, be within the reach of that “lot” of people who insist an automobile should be an economy, not an extravagance. AND THAT CONFERS THE TITLE on the Maxwell “25,” which, though of ample capacity for carrying five full-grown adults anywhere any car will go, yet weighs only 1650 pounds. SO THEY MADE A FEW of these ridiculous, high-wheeled, air-cooled “putt-putters,” and gleefully invited the farmer to come and see. AND FINALLY, of external design to conform to the current mode of “streamline body,” and finished and upholstered so that the wife and daughters will be Just as proud of the appearance as the owner Is of its performance. FARMERS DIDN’T COME—they were too busy inspecting the latest improvements in real automobiles. So the high-wheeler soon went out of business. THIS CAB CANNOT BE CALLED either small or large—in inches. It is neither a Napoleon nor a Bismark in physical proportions—but is a combination of both in efficiency and—ln competition. IT IS THE MOST FORMIDABLE rival other cars have ever encountered. AND SO in designing this car we set as our standard a car not only of the highest utility, efficiency and economy, but of style and beanty as well. Because this car must appeal to those who know—business men and successful farmers • —who have pride plus—and are entitled to it. THERE WAS A TASK to test the skin and experience and knowledge of the best corps of engineers, and the learning of the best metallurgists known to this industry. AND THIS MAXWELL IS THE RESULT. ITS CONQUESTS have embraced the territory formerly held by both the very cheap, and the overly-large, nnderly-efficient cars, selling for considerably more than the Maxwell. THE COST OF A MOTOR CAB means a lot of money to a lot of people—and we designed this car to meet the needs and demands of a lot of people HAS IT OCCURRED TO YOU that In the entire history of this industry this is the first time that feat las been accomplished 1 Well, it is. AND WE CONTEND it is still impossible to any other concern—any other organisation. IT CONQUERS because it meets the needs and the ideas of the majority of informed buyers. It appeals at the same time to the logic of common sense and the sense of the beautiful. WE HAYE TO MAKE A LOT of them, to make them at all, to sell at the price asked. WE WERE PECULIARLY SITUATED—ideaHy equipped to do it. Had no old models to get rid of—none with which this wonld compete. We had the plants, the capital, the talent and—the experience. Yon can’t beat that combination. ITS BEAUTY is shown in looks and in performance—handsome is as handsome does—and handsome as is. THOSE PEOPLE HATE A RIGHT TO EXPECT, in the car they buy, something of which they may be proud, as well as one that will perform the service. NOW, READ THlS—it’s what yon are most vitally interested in—deliveries. THE BUYER WHO must take a peep into the pnrsc before buying, here finds a car within his reach and made to his heart’s desire. THAT WAS NO EASY TASK. In fact, it was—it had proven to be—an Impossible task to other makers, other designers. WE ABE MAKING 50 CARS PER DAY of this modeL That isn’t a circumstance, of course. Demand Is for five times as many even at this season. Future demand—we don’t dare contemplate. ON THE OTHER HAND, the buyer who is easily able to pay the first cost, but whose experience has taught him to look still more closely into maintenance cost afterward, finds in this 1650-pound weight five-passenger car the one he has been looking for—because it will do aH any 2600-pound car will do—and more—and at hall the npkeep cost—or less. JUST CONSIDER FOB A MOMENT. It’s child’s play to design and make a £ 1000 car. Mechanically the latter presents no problems at all—for the engineer can use any material and as many pounds as he pleases to achieve his results—the buyer of such a car will not only pay the price but pay the “freight” also —the tire and other maintenance bills. OUR PLANTS ABE BIG ENOUGH to make 800 per day—and that is what we arc preparing for. But special machinery can’t be made over night, nor produced by necromancy. So we can’t hope to reach a production of more than 200 per day before the next conple of months. SO YOUR MOTE IS—to see the car at once—your nearest Agentdemonstration. Have a thorough A LARGER ILLUSTRATION OF THE 25 h.p. TWO-SEATER AT £250. CHEAP TO BUT, CHEAP TO RUN AND LASTS FOR YEARS. demonstration by appointment will cost you nothing and place you under no obligation to purchase. Ask any JAAXWELL owner about his Car. Here are a few of their names : mmm m The ‘2s=4’ ROADSTER, £250 A NATTY, CLiSSY, SPEEDY TWO-PASSENGER CAR THAT WELL GO ANYWHERE ANY CAB WELL GO—AND FASTER. SAME CHASSIS SPECIFICATIONS AS THE TOURING CAR. AUTHORISED MAXWELL SELLING AGENTS 25 h.p. TOURING LANDAULBTTE £325. W. E. SEARLE, Oamarn. J. L. WILSON, WaiJdwi. A. BALLOCH, Rivers dale F. THURSTON, Heriot. P. BEBSS, Wyndham. 5?. £. CLARK, Esq., Invercargill. jD. STEWART, Esq., Invercargill. J. RICHARDS, Esq, Orawia. X. DAYIS, Bsq, Orairfa. A. B. MACKINTOSH, Esq, Clifden. J. WILSON, Esq, Waianiwa. L BALLOCH, Esq, Rivers dale, W, J. AYS ON, Esq, WaOcaia. F. THURSTON, Esq, Heriot. Messrs DODD BROS, Glenham. D. HENDERSON, Winton. A MOTOR CARRIAGE OF PERFECT COMPORT. G. V. CROSS “Maxwell” Representative for Otago Sc Southland, W aikiwi, Invercargill.