Curiosity in Advertising
The most successful of the great ad-< vertising merchants of the United States was vendor of a, . catchy commodity known as " Plantation Bitters." He devised an enigmat lie sign, *' S.T. 1860. X.," which appeared simultaneously in every American newspaper and peric-dicai of any size, and also on the wall of every barn and on every fence "^and tree in the country. One "day all the rocks of Niagara Falls were covered _with the mystic sign. Forest trees along this lines of the Pennsylvania railroad were hewn down to afford passengers a. glimpse ,of the announcement emblazoned in "letters 400 ft. high on the mountain side. All America went crazy * what 'did the cahali^tic flgfures cot>vejJ* ? Not until, the proprietor had made his fortune out' of his much-puffed goods, did ho condescend to explain. " S.T. 1860. X." meant "Started trade in 1860 with ten dclAars." .•'■■ : yX.' '...<•'■. "
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/ST19041105.2.45.21
Bibliographic details
Southland Times, Issue 19454, 5 November 1904, Page 2 (Supplement)
Word Count
148Curiosity in Advertising Southland Times, Issue 19454, 5 November 1904, Page 2 (Supplement)
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