LAMB COOKING TEST

Poverty Bay Herald, Volume LXVI, Issue 19868, 20 February 1939, Page 5

LAMB COOKING TEST

FAVOURS AUSTRALIA PUBLICITY CAMPAIG N SYDNEY, Feb. 8. The Australian Meat Board reports that a comparative test recently made between the cooking qualities of Australian, New Zealand, and United Kingdom lamb turned out very favourably for the Australian, article.

This fact is expected to be of great assistance to the board in a scheme just launched to popularise Australian meat in the United Kingdom.

The scheme will be aimed at bringing Australian meat under the notice of the wholesale and retail trades. For the purposes of organisation, it is intended that, ultimately, the United Kingdom will be divided into four districts, in each of which a representative will 'be stationed, but for the present only two officers will be ippointed.

'Representations will be made to purchasing officers of county councils and other public institutions which buy large quantities of meat, and to distributing firms and co-operative organisations.

In addition, publicity will be given in the recognised trade journals to early arrivals of new season’s meats, such as lambs, and markets in large consuming areas will be suitably placarded.

Lectures on. the availability and quality of Australian meats will be given to the affiliated branches of the National Federation of Meat Traders, to technical institutes, co-operative societies controlling butchers’ shops, and to various corporations and representatives of shipping companies. Descriptive films will be exhibited. At a meeting of the Meat Board to Melbourne it was stated that the expenditure to be incurred in the publicity scheme for the next 12 months should not exceed £3500.