PUBLICITY WORK

Poverty Bay Herald, Volume LXIV, Issue 19398, 9 August 1937, Page 13

PUBLICITY WORK

STATE FILM STUDIO HIGH QUALITY PICTURES WHEAT INDUSTRY STORY Officials of the Government Tourist and Publicity Department, district tourist bureau managers from all over New Zealand and from Melbourne, and managers of Governmentowned hotels, after attending an important conference on policy questions in Wellington, visited the Government film studios at Miramar and inspected a display of recent publicity material. They expressed much praise for the work being done there, and in particular for the special collection of posters, dioramas and window displays prepared for the Christchurch Industries Fair next week, and the high-quality films screened for them. These films included "Our Daily Berad," the new film of the wheat industry, stated to be the finest instructional moving picture yet produced in New Zealand. Photographic Dioramas The main features of the publicity matter being sent to Christchurch were two large photographic dioramas, measuring 7ft. by sft. One illustrated camping and bathing at Lake Wakatipu, and the other a mounted party looking out over the Franz Josef Glacier. They are of high technical and artistic merit, and represent a phase of the studio's activities to which special attention is at present being paid. Other interesting exhibits were posters and ultra-modern counter displays, with smart chromium mountings. Modernity is indeed a striking feature of the department's work. Interesting Contrasts First of the Government's centennial releases, the new wheat film, is a great step forward in the manufacture of New Zealand publicity pictures. It lays emphasis on the historic aspects of the farming, milling and household use of wheat, flour and bread. The life of a century ago is most convincingly recalled in a series of shots which it is hard to believe were filmed in Canterbury only a few months ago. Ancient mill-wheels turn again, the mail coach is substituted for the motor, and the quaiiit garments of the past make a pleasing relief from the everyday drabness of the present. In contrast are shown the most modern and efficient large-scale methods cf harvesting, milling and baking. It i;* to be shown before the Wheat Board in Christchurch next week.