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‘ f lUf: : UMS' t If St’s. ' J HDlDl'D'l - ! 4&rrstfNl 1 * H; ’M i!)c ; : >fr f. BE f in one •'A 5 i' t Zi YOUR SLENDER BEST the latest FOUNDATIONS FOR 1937 The first tiling you should v ' buy in your new season’s wardrobe is your new foundation . . . or '.V rather, your new foundations, for smart women realise how essential it is to have a different garment for different occasions—and how economical it is, too. Two foundations bought at once last much longer than two bought consecutively ... so let our qualified corsetiere help you choose your foundation wardrobe before you choose your outer one. Her personal fitting is free. Clear and fresh in appearance, plain pastel tea-rose batiste makes the very charming controlette shown at the right. Uplift top of lace and trimming of figured batiste . . . for the sway-back figure type. 17/6 ELASTIC STRAPS GIVE PERFECT FREEDOM IN A LIDO BRASSIERE Crossing at the back, the elastic straps come round and hook at the side front, of the brassiere into absolutely flat pastel-coloured loops ... a flexible control that achieves a most effective uplift, yet gives easily with every breath its wearer takes. A spare pair of si raps comes with each Lido you buy . . . for even the best elastic cannot outwear a Lido brassiere. Beneath a decollete frock, Lido is delightfully adaptable ... a special attachment hooks the straps down to the girdle at the back—-and a perfectly backless brassiere is the result. Do call in and inspect our selection of these clever little garments to-day. tT iii & ■M v? ? V--? # 66 30 ADVICE ON FIGURES AND PERSONAL FITTINGS ARE FREE...LTD.

after RINSO READ THIS LETTER USED TO RUB COLOURS WITH CAKE SOAP 14 M t;Sbe" ard ’ , tfr*. , I*y enU - - o l M ays tiogs ravinZ «"- >lon,s ’iw floto cou col<** red Vnt ends say ellovs «“rr,<i. £ y bbcd nder ,Ue have fw""- o No wo '’-; tM»J‘ , out s “ d. N<no story • ■ *“%*■* 7e a differ*'* %; d you tised Dirrso'it’ 5 Q V *,\'h and W fld V ° ere>s°ff re were «««• olours* they thiri* 4 the ol?nos‘* ujOW^® m NOW HER COLOURED THINGS STAY LIKE NEW DISCOVERED THE DIFFERENCE USING w RINSO ' INSTEAD mm tm m m mb. **3 K" Efei 3 3 So many pretty things that won't wash with bar soap will wash beautifully with Rinso. By sweeping away dirt and dullness the mild, rich Rinso suds revive the gayest colours and keep them bright. No harsh rubbing needed with Rinso —so it’s perfectly safe for woollens and silks too. And for white clothes and linens, there’s really nothing like the sparkling ivhitcness that Rinso gives. SO EASY TO USE —JUST SPRINKLE INTO THE TUB A Lfivcr Product~**Mail«lff New Zealand 4.19r>.19NZ sum, WASH! Nc T0 0 UP Ri NSq Makss °ISH£

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/PBH19370602.2.98.1

Bibliographic details

Poverty Bay Herald, Volume LXIV, Issue 19340, 2 June 1937, Page 8

Word Count
461

Page 8 Advertisements Column 1 Poverty Bay Herald, Volume LXIV, Issue 19340, 2 June 1937, Page 8

Page 8 Advertisements Column 1 Poverty Bay Herald, Volume LXIV, Issue 19340, 2 June 1937, Page 8

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