Page 7 Advertisements Column 3

Poverty Bay Herald, Volume LXIV, Issue 19338, 31 May 1937, Page 7

DKMIIDitI ■HDiJtt in one of the latest FOR 1937 The first thing you should buy in your new season's wardrobe is your new foundation . . . or rather, your new foundations, for smart, women realise haw essential it is to have a ( different garment for different occasions and how economical it is, too. Two foundations bought at once last much longer than two bought consecutively ... so let our qualified corsetiere help you choose your foundation wardrobe before you choose your outer one Her personal fitting is free. Clear and fresh in appearance, plain pastel tea-rose batiste makes the very charming controlette shown at the right. Uplift top of lace and trimming of figured batiste . . . for the sway-back figure type. id«MiilMAllt«3Mlg»gi £ <A BRASSIERE IN A Crossing at the back, the elastic straps come round and hook at the side front of the brassiere into absolutely flat pastel-coloured loops ... a flexible control that achieves a most effective uplift, yet gives easily with every •breath its wearer takes. A spare pail" of straps comes with each Lido you buy . . . for everi the best elastic cannot outwear a Lido brassiere. Beneath a decollete frock. Lido is delightfully adaptable ... a special attachment hooks the straps down to the girdle at the back—and a perfectly backless brassiere is the result. Do call in and inspect our selection of these clever little ■garments .to-day. ADVICE 0N FIGURES AM) PERSONAL FilflNGS ARE VkEE... . "iS* iTiTTiiTt) i

WOODS' GREAT PEPPERMINT CURE For Cough* »ud Colfla. nover fall*-