Page 8 Advertisements Column 1

Poverty Bay Herald, Volume LXIII, Issue 19119, 14 September 1936, Page 8

Berlei’s Latest Model LIDO THE UPLIFT BRASSIERE THAT IS DIFFERENT * m * y 4329 COMMON LIMITED - - - 3 n 4 55iJ f Divided, uplifted, yet smoothly rounded—that’s the fashionable line for beauty above the waist. And Lido, Berlei’s adaptable brassiere, has been designed to achieve just that effect. The elastic straps crossing at the back give absolute freedom with every breath, and they are easily unhooked, so that the garment can be washed without any elastic at all to perish. It’s a grand idea that adds to the life of the dainty thing, especially since a pair of extra straps goes with each Lido you buy. And if you want a backless brassiere, just hook the back straps to your girdle with the little loop that’s provided. THERE’S A WIDE RANGE OF FABRICS, TOO . . . JUST TWO DIFFERENT MATERIALS ARE SHOWN SKETCHED HERE . . . COME IN AND INSPECT THESE LOVELY GARMENTS NOW. SHELTONS

“MYSELF and ME “I'm the best pal I ever had; We never have a fuss; We like to sit and talk about What’s best for both of us.” —Adapted. Come to think of it, haven't we all dual selves? . .. One to acquire l and one to bestow; one to work and one to play; one self to provide what the other self needs. It isn’t selfishness to think about yourself. It isn’t arrogance to take pride in your appearance. It isn’t egotism to strive to| impress others. It’s just good sense in the direction of selfprogress—especially in business .... So, tell You to give You more consideration. Spruce up! This is the season to buy new clothes. And the surest way to get the best styles and values is to “shop” through the advertisements in this newspaper—because: The merchants and manufacturers who thus put their wares on exhibition and their prices in black-and-white cannot afford to risk their reputations by making extravagant claims for doubtful merchandise. Read and trust the advertisements. They’ll help you find what you want—and save money!