VALUE OF NEWSPAPERS

Poverty Bay Herald, Volume LXIII, Issue 19045, 19 June 1936, Page 3

VALUE OF NEWSPAPERS

EFFECT ON THE PUBLIC

"('loveriunent Departments would become more human if they advertised," said Mr. I!. J. Sykes, president of the Institute of Incorporated Practitioners of Advertising, recently. He was speaking :it the annual dinner of its fellows and associates at the Oonnanghl Booms, London. "The work of the Inland Revenue Commissioners could he much assisted if advertising told its what our money was applied lo in the way of social services which we all enjoy." The past year, he said, had been a good one for advertising, which was now establishing itself more firmly annually as one of the greatest of primary public services. "The newspaper and periodical press ministers to the comfort. Convenience, health, and happiness of ihe whole population, I'v continuous .display it presents a universal enltllogrre of Ihe names and qualities of 111!' best things produced by Nature and by modern organised industry." Mr. Sykes said that while formerly il was occasionally possible for manufacturers lo snatch a pm.fil by a. false (Inscription of their goods, to-day the public bought advertised goods with increasing confidence.