BRITISH MOTOR CARS

Poverty Bay Herald, Volume LXIII, Issue 18955, 4 March 1936, Page 7

BRITISH MOTOR CARS

N.Z. IS BIGCEST BUYER

TRADE RECIPROCITY

(From a Special Correspondent)

LONDON, Feb. 7.

The British press has given exceptional prominence to the fact, revealed in a press communique by the NewZealand Dairy Board, that New Zealand during 1935 became for the first time Ibe biggest buyer of British motor cars. Sho bought 8225 British cars valued at £952,620—an increase of 56 per cent, on 1954. South Africa was second with £809,241 worth.

In a message of appreciation to the Dairy Board, Sir Herbert Austin, the chairman of the Austin Motor Company, Limited, said: "New Zealand's imports of British cars during 1935 show such a large increase that all British manufacturers will be compelled to vole for and do all in their power to foster trade reciprocity with the Dominion. No other Dominion or colony has done more than New Zealand to encourage the purchase of British cars."

Mr. W. E. Rooles, deputy chairman of the Humber-lliliman-Commer group, telegraphed: "The striking increase in the export of British cars to New Zealand provides welcome evidence of the determination of the people of the Dominion to give effect to the spirit cf the Ottawa agreements. Those engaged in the British motor industry will not be unmindful of the fact that New Zealand's capacity to buy British cars is dependent on our support of her great dairying industry." Ml*. .1. Lord, managing director cf Morris Motors, Limited, said: "The exports to 'Kcw Zealand of Morris cars for 1955 show an increase of 83 per cent, over 1934. Lord Nuffield has made several world lours, embracing all the countries to which Morris ears are exported. As recently as last year he visited New Zealand, and at the present moment he is again on his way to that country. This is evidence of the value be places on that market." It is unquestionable that improving British exports to the Dominion are having a noticeable effect on New Zealand's goodwill in the Homeland.