Best-Sellers
'♦ntJPTNG the last year I have been intermittently studying from an actuarial! point of view the literary longevity of popular writers. Statistics are hard to come by, for these secrets are well kept by publishers and authors,'' writes Mr. Desmond MacOarthy in the London Sunday Time-. "The indications of those facts I have already collected are rather curious: the literary longevity of an average writer of best sellers is only eight or ten years. They must make their hay within that span of time. The superior popular writer can couni on a vogue of from !•"> to 20 years. "After that his sales too will decline. This has nothing to do with the quality of his work, which may be maintained or even improved, but the. world by that time will have had enough of him or her. It wants the same kind of thing witii a difference, a difference which can only be' sup plied by a new personality."
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/PBH19360125.2.101.4
Bibliographic details
Poverty Bay Herald, Volume LXIII, Issue 18922, 25 January 1936, Page 9
Word Count
160Best-Sellers Poverty Bay Herald, Volume LXIII, Issue 18922, 25 January 1936, Page 9
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