CHURCH ADVERTISING

Poverty Bay Herald, Volume LXII, Issue 18687, 22 April 1935, Page 7

CHURCH ADVERTISING

AMERICAN EXAMPLE HINTS BY "GEORGE A. BIRMINGTON LONDON. March 7. Canon Hannay ("George A. Birmingham") spoke during a discussion at the Royal United Service Institution, when Mr Shaun Patrick O'Connor read a paper on "The Church and Advertising." Canon Hannay said the Americans were ahead of us in. Church advertising and quoted the following advertisement in a Texas newspaper: "Try the second Presbyterian Church. Fast 'Twenty-fifth street. They welcome you there as if you were their wealthy uncle and they your only heir. Number 15 car toots you within two blocks Tor 10 cents. "The Rev. Clements, Minister of the second Presbyterian Church, sure does put over sonic strong talk on Sundays. You may not be much of a churchman, but you will enjoy him." Canon Hannay suggested the following, if the Church advertised in this country : "What has happened to your Sunday smile since Dean Inge left St. Paul's. Why not. try the Rev. Henry Merriman at St. Hilarious, generally knowu as the P. G. Wodehouse of the pulpit?" PRESS PUBLICITY THE BEST. Mr. Harold W. Eley, advertising manager of the Dunlop Rubber Company, addressing the British Sales Promotion Association, in London, said. "In my view- Press advertising, despite all other forms which now combat with it, remains the paramount force in advertising to-day. A good deal of money is wasted and a' good deal of advertising fails to pull its weight because the money had been spent in some new Form of advertising which had caught the fancy of business chiefs.

"1 have always stood for straightforward, simple statements in advertising."