Page 4 Advertisements Column 4

Poverty Bay Herald, Volume LXII, Issue 18598, 8 January 1935, Page 4

A news item appearing in sundry Knglish papers runs: “Cigarettes are still best sellers in spite of the depression.” Surely this ought to read: “Because of the depression?” For there is an intima'te connection ’twixt Pad times and tobacco. It is when things arc at their worst that the craving for a. • smoke is always keenest and baccy must be had even if .something else.has to be done without. Here in N.Z. the demand for “Toasted” has been well maintained throughout the slump, now (happily!) breaking up. and at this present it is bigger than ever! It is the peculiarly soothing and comforting properties of this incomparable tobacco that appeal so irresislably to smokers, coupled with the now familiar fact that the jive brands of "toasted” —-Navy Cut No. It (Bulldog), Cut Plug No. 10 (Bulls'll cad), Cavendish, Riverhead Gold and Desert Gold —contain scarcely any nicotine because this nerve-destroying poison is eliminated by toasting. Of- course that safeguards the' health of the smoker who can indulge to any extent without running the smallest risk.*