APPLES FOR BRITAIN
MERCHANT'S VIEWS
THE .MARKETING- SYSTEM
The sending of consignments of New Zealand apples direct to merchants in provincial centres in Britain to obviate handling of the fruit by brokers in London was urged by Mr. dolin (lilbart. a prominent Cardiff fruit and potato merchant. who is at presold visiting Am-k----land in the course of a tour of tile Dominion. Mr. Hilbert hopes to he able to arrange to have Dominion apples consigned direct to him at Cardiff. "If the marketing of New Zealand
fruit in Britain was decentralised 1 a n sure both the growers and the merchants would benefit,” Mr. Gilknrt said. When in South' Africa recently lie had arranged for oranges and grapes "to he consigned to Cardiff. " • * "New Zealand fruit is popular in the Old Country, for it is well and attractively packed." he added. However, fir was not altogether in favor of a uiiiiY.. m marketing system, as most merchants preferred an individual liilirk. Backers who took particular care soon ostn'blAliod reputations and their mark was eagerly looked for hv merchants.
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Bibliographic details
Poverty Bay Herald, Volume LXI, Issue 18546, 5 November 1934, Page 5
Word Count
178APPLES FOR BRITAIN Poverty Bay Herald, Volume LXI, Issue 18546, 5 November 1934, Page 5
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