Page 8 Advertisements Column 4

Poverty Bay Herald, Volume LX, Issue 18179, 29 August 1933, Page 8

TRUTH S.TKANOKU THAN PIC.TION. CHRISTCHURCH MERCHANT'S EXPERIENCE. A well-known Christchurch merchant was discussing advertising with a, business friend. They were reviewing the methods 6f the most successful advertisers when the friend remarked, “Take Baxter’s Lung Preserved, for instance; there is no doubt about the ; superiority of the line, but I often wonder if the anecdotes we read about ‘Baxter’s,’ are all true.” "Well,” said the merchant, "if you •were to read about a man who attended his own wedding ceremony with a bottle of ‘Baxter’s’ in his pocket it may sound far-fetched, but that is . what actually happened to mb. I was suffering with bronchitis at the time and ‘Baxter’s’ was an absolute necessity. That \vas 30 years ago, and I have always had ‘Baxter’s’ in the house ever since.” Truth is often stranger than fiction, and it is amazing the number of unusual situations in which “Baxter’s” has played, a part. For bronchitis and all bronchial ailments "Baxter’s” is the ideal remedy. Asthma sufferers also find “Baxter's” a boon, its tonic properties are also always appreciated, ! For coughs and colds, big and small, pin your faith to "Baxter’s," Sold in three sizes,: 4/6, 2/6 and X/6j J at all chemists and stores.—6