ADVERTISING PEACE

Poverty Bay Herald, Volume LX, Issue 18089, 16 May 1933, Page 5

ADVERTISING PEACE

PROPOSAL TO BE ADVANCED MR. APPLETON’S MISSION Mr. Will Appleton was i'urewelied by members of the executive of the Wellington Advertising Club on the eve of his departure for England. Mr. Leo rFanning, on behalf of the president, who was unavoidably absent, expressed the good wishes of the club and the confidence it had in the able representation it would receive at the forthcoming advertising exhibition and conference in London.

Mr. Appleton said he would do all in his power to further advertising, and would also assist in bringing the Hamilton World Peace Prize posters prominently before the authorities. Mr. Hamilton wished Mr. Appleton farewell, and expressed the hope that lie would come back to a prosperous New Zealand. Mr. Appleton’s mission, lie said, was to undertake on behalf of the Canterbury Advertising Club and the Wellington Advertising Club the presentation to Mr. Stanley Baldwin and others in England of the proposition of advertising peace. jMr. (Baldwin's speech a few months back was, he said, a challenge to the young men of the world, and New. Zealand had answered that challenge. There was no greater medium of advertising than the daily press, and without doubt the best method of getting new ideas conveyed to the public was through the eyes, because however casual the glance at poster or newspaper picture, it reacted on the subconscious mind.

When Mr. Appleton ‘reached Home he would endeavor to impress on Mr. Baldwin and others that money spent on advertising peace would be the most profitable method of defence. Of course the money involved for the cost of newspaper. advertising would be tremendous, but out of the £900,000.000 spent on armaments by the world each year a million or two in education for peace was comparatively small. The spending of millions spread over the various agencies and newspapers of the world would mean work of a constructive kind for thousands, whereas that money spent in munition factories was not creating anything like the amount of work that half that sum would give in the creative effect of peace. Fear of war was a drug on prosperity, and peace meant prosperity. Peace and prosperity meant better business.