SALE OF BUTTER

Poverty Bay Herald, Volume LX, Issue 18064, 15 April 1933, Page 4

SALE OF BUTTER

TO SCOTTISH MARKET j OKI .IJISIVI ASKED FOR , A most encouraging response lias een obtained by Te Awamutu Coperative Dairy Company in its efforts u promote the sales ot its butter in Scotland, which has hitherto been re;arded as a stronghold of the Danish rticle. I Some 18 months' ago, following the i stablishment of regular monthly hipments to the West Coast of Great Iritain, the company made a special ‘drive” on the Scottish market. A ending Glasgow wholesale firm of 70 j rears' standing, with a strong con- j lection in the Scottish grocery trade, j vas appointed sole agent in Scotland j or the company’s brant: •>! butter. In each box shipped the company, inclosed a card bearing a map on ( ,vhich was shown the direct route aken from Auckland to Glasgow. The late when the butter was packed in he factory was stated, and the fact , Ails stressed that “New Zealand’s j dimate, being mild and equable, mikes it possible for our dairy herds' \ lo live in the open all the year round, i 0 that ariili< '. feeding is unknown,; mil n< butter i the world is richer in vitamins.” and the card contained provision for the 1 name and address cf the purchaser, the source of purchase and the retailers’ comments. Over 200 replies have been received hy the company to date, and these show that the average length of time from the packing of the butter in the factory il its display the storekeepers’ counters, was four months and 23 days. One of the most interesting letters received by the company came to hand this week from the butter salesman of Lipton’s grocery store in Inverness, mentioning that his store was the largest branch in the north of Scotland. The salesman said that the firm commenced stocking New Zealand butter regularly in his shop in September, 1931, and, as he was a strong believer in Empire trading, lie decided to make a special feature of it. He submits the following table showing the weekly sales of Nc\v Zealand and Danish butter since that date: "You invite criticism," says this salesman, "and 1 shall give it. I have never seen New Zealand butter adveitised in any of our newspapers. I had a slow and difficult job in pushing your butter. My customers considered it was too cheap to be good. Furthermore, they bad become accustomed to Danish, and it was hard to make them realise tiro fact, on which I was tlioiouglily convinced, namely, that New Zealand butter was richer and tastier than the foreign article.”