GREAT NEWSPAPER FEAT
TYPE FOR LONDON TIMES TWO YEARS’ PREPARATION LONDON, Oct. 8. The Times- to-day makes, newspaper history ,by introducing throughout a “New Roman” face of type, involving one of the biggest newspaper undertakings on record. Over two years.have been devoted to designing and cutting the characters, requiring 320,CC0 new matrices. No detail has been overlooked. The title piece becomes Roman; signboards all over the country have similarly been altered, and the legend under the great clock on the Times building lias been changed. British labor and Empire materials have been used throughout. “We have not discarded the old type because it compared unfavorably with that of other newspapers,” says the Times in a leading article, “but because it lagged behind the best in modern craftsmanship. Everything freakish has diligently been eschewed, and design has healthily been subordinated to the strict purpose of aiding the eye.”
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https://paperspast.natlib.govt.nz/newspapers/PBH19321013.2.97
Bibliographic details
Poverty Bay Herald, Volume LIX, Issue 17909, 13 October 1932, Page 7
Word Count
147GREAT NEWSPAPER FEAT Poverty Bay Herald, Volume LIX, Issue 17909, 13 October 1932, Page 7
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