AGGRESSIVE MERCHANDISING
In a review of selling activities in the United States, the Editor and Publisher gives several instances of the attitude ol leading American firms in coping with tlie depression. The report states: “When 1930 came along the executives oi the TimkenDotroit Company were not frightened. The company spent 30 per cent, niore for advertising in 1930 than in 1929, and enlarged the sale? force. By dint of unrelenting effort and perfect 1 cooperation within the organisation, sales of oil burners ware increased 56 per emit, over 1929.
“Nor is that all. In 1931 the TimkenDctroit Company increased its advertising again, and the salesmen hammered away harder than ever in an actual house to house canvass. .Tlie result was that during the first 10 months of 1931 they sold 37 per cent, more oil burners than in the corresponding period of 1930. What a help this was in the unemployment problem!”
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Bibliographic details
Poverty Bay Herald, Volume LIX, Issue 17871, 30 August 1932, Page 10
Word Count
152AGGRESSIVE MERCHANDISING Poverty Bay Herald, Volume LIX, Issue 17871, 30 August 1932, Page 10
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