MARKETING OF WOOL

Poverty Bay Herald, Volume LV, Issue 17030, 15 August 1929, Page 7

MARKETING OF WOOL

NEED FOR ADVERTISING? MEETING COMPETITION (Special to the Herald.) CHRISTCHURCH, this clay. At last night’s meeting of the Canterbury Sheepowners’ Union, Mr. Bernard Tripp advocated very strongly the necessity of “pushing.” wool as a commodity. Artificial silk had l>een “pushed” till it was taking the place of wool all over the world. Wool never had been decently advertised. He hoped that the meeting would approve of a plan to urge the Government to protect wool. There’was an immense potential market in Japan and China. Mr. H. D. Acland: If people in those countries could be induced to use 11b. of wool per head they would use the product of 50,000,000 sheep annually. There is no doubt that the situation for wool producers is very serious, and should b'e taken in hand. Wool must be advertised. It has been advertised in America with immense success. They understand the value of advertising there. We must do something to protect our own interests.

THE PROPOSED LEVY ADVERTISING AND RESEARCH (Parliamentary Reporter.) WELLINGTON, this day The question of making some levy on New Zealand wool to provide funds for advertising the advantages of woollen material for clothing purposes is already being gone into by the Sheepowners’ Federation, arid it is presumed that in due course some proposals will be put forward, based on the principle of a voluntary arrangement, states the Hon. G. W. Forbes, Minister of Agriculture, in reply to a question by the member for Timaru. The Minister adds that a considerable ambunt of work in connection with wool research is already in progress, funds for the purpose being provided from the revenue of Massey College, aided by a small grant from the Romney Breeders’ Association, and a grant from tho Department of Scientific and Industrial. Research. It is probable that this work of wool research will be further extended. In the circumstances, it is not considered desirable for the Government to now take the initiative in the mattea’ of imposing a compulsory levy. POSSIBILITIES OF THE EAST (Elec. Tel. Copyright—United Press Assn.) SYDNEY, August 14. - Mr. E. It. Moser, managing director of a leading wool firm here, who returned from the East to-day, states there is a vast potential market for Australia in the East, but the opportunity should be seined now before other countries commandeered it. There is a splendid avenue for wool in China, which is using it in innumerable ways hitherto not thought of. Australia, however, lacked publicity, whereas New Zealand possessed much better facilities.