BRITISH ENTERPRISE

Poverty Bay Herald, Volume LIV, Issue 16651, 22 May 1928, Page 9

BRITISH ENTERPRISE

FADING OUT IN SOUTH AMERICA "The Germans are going in where the British are fading out!" Professor Sperrin-Johnson, in an address before the Auckland Advertising, Club on his impressions gained on' a recent visit to South America, painted a dismal outlook for British enterprise, and particularly in regard; to shipping, ( The only "really decent cup of tea**" that the prof essor - obtained in the whole of the continent was on a German.ship.' It was served, too, in "the best English style." N The professor admitted that he was very.fond of tea.' He said'this merely to illustrate his point—that the Germans did everything possible to cater for all tastes; There was no.doubt about the fact that Germany was re-establishing her mercantile nyriue as far as the South American i-untries were '/concerned. That British enterprise was falling.off was the impression of the /Auckland/ traveller as far as shipping activities went. . i *,':.'.

This "bewildering mass of people," he emphasised, was of peculiar interest to scientists.; Many of the tribes, particularly in the interior of Brazil, were uncivilised. They were. cqntinu-: ally being "discovered" by explorers. A virgin field was available for research.

Commenting upon advertising matters, Professor .. Spe'rrin-.Tohnson, declared that the bigger the eitythe more marked were modern method's, such as colored lights, and posters. ■ Yet he saw. no natural reaction to posters. If tjierc was any particular influence in this connection it came from the United States. 4 ', s . '

Yet wonderful suggestions . were ,j available for poster .work fMrnbiildflK and-plants, and, especially from butterflies. .;

It was the speaker's opinion that there had been~.au extraordinary r«eep-,.-, ' tivity/lo color" of, re'cuit years. "It , is a healthy sign, even if it may be overdone at times,'" he .said. "But to my mind it is an hidieation' ;,;of . human progress.''—Auckland = §um.,,' \