EMPIRE TRADE

Poverty Bay Herald, Volume LII, Issue 17153, 1 October 1926, Page 8

EMPIRE TRADE

VALUABLE WORK BIG PUBLICITY CAMPAIGN TALKING TO CONSUMERS (Elec. Tel. Copyright—United Press Assn.) (Australian and N.Z. Cable Association.) (Received October i, 2 p.m.) LONDON, Sept. GO. ' “The future constitution ami work of the Imperial Economies Committee will he discussed at the Imperial Conference, which will decide any changes that may he necessary in its organisation,” said Mr. L. C. M. S. Amory, in » conference with the newspapers. “The Imperial Government is unable to pledge the policy of future Governments, but as long as wo are in office the £1,000,000 grant will continue. If the amount is not spent in any single year it accumulates for subsequent, expenditure. Only £500,000 was voted in 1920 because ir was desirable first to survey the whole field, discover the facts, and. devise plans before Iho Marketing Board spent big sums, perhaps ineffectually. ’ ’ Tho board shortly opens a publicity campaign to induce the British consumer to give a voluntary preference to the Dominions, resulting in an expansion of the sales of the Dominions’ produce, and causing an improvement similar to that following Wembley. Tho hoard has appointed a publicity sub-committee, among whom are experts in their own spheres, including Mr. W. Ormsby-Goro, Lord Burnham, Sir Thomas Woodman-Burbridge, Sir William Clark, and Sir William ifurse, and also Mr. W. S. Crawford, au advertising; agent, and Mr. Frank Pick, assistant managing-director of .the London Underground Railways and Omnibuses. The publicity embraces advertisements and articles in the newspapers, specially designed posters, which will he sent all over Britain, lectures, broadcast, talks, film exhibitions, and regular bulletins on the Empire issued to schools. The board already has begun research, including the malnutrition of flocks and herds, which in the past has boon confined to Scotland, and South Africa. The board is also considering the method of dissemination of the results of scientific research in the Dominions, and is making grants for research in marketing methods, and also producers’ organisations for the exportation of pedigree stock from Britain. The board devoted £35,000 to the-Im-perial bureau of entomology to investigate' insect pesls which annually destroy ten per cent, of tho world’s crops, and is also using trade exhibitions to display Empire foodstuffs, awarding £IOOO in prizes, and three silver cups for the best shop window display in London in connection with the Imperial Fruit Show.