DOES ADVERTISING PAY?

Poverty Bay Herald, Volume LI, Issue 16805, 11 August 1925, Page 10

DOES ADVERTISING PAY?

ASK U.S.A. GAR MAKERS.

FORD SPENDS £400,000 A YEAR

Nine automobile companies are among the twenty leaders in a list compiled by the Bureau of Advertising of. the' American NeAvspapcr Publishers’ Association of organisations that spent the most money in 1924 in newspaper advertising. ■ This automobile advertising Avas all aimed at. increasing dealers’ sales.

The compilation represents only a small portion of the great number of national nCAVspaper advertisers, many of Avhom spend just as much money as those included in the list, but. the estimates arc believed to have a high degree of accuracy. A portion of tho compilation of estimates by the Bureau of Advertisers is as follows, The first ten companies are according to the bureau’s list, and those folloAving are organisations selected for their relation to the automobile industry:—

Dollars. Ford Motor Go, .. .. 2,000,000 Victor Talking Machine Co. .1,900,000 Chevrolet Motor Car Co. .. .1,650,000 American Tobacco Co. .. 1,600,000 Ligget t & Myers Tobacco Co. 1,500,000 Standard Oil Co. of Indiana .1,500,000 Calumet Baking Powder Co. 1,400,000 Win. Wrigley, .Tnr., and Co. 1,250,000 Dodge Brothers' .. .. 1,200,000 Paige-Detroit Motor Car Co. 1,000,000 United States Rubber Co. ,750,000 Hupp Motor Car Corp. .. 750,000 Oakland Motor Car Co. .. 700,000 Buick Motor Car Co. .. 695,000 Riekonbacker Motor Co. .. 560,000 Willys-Overland Co. .. 500,000 Standard Oil Co;, California 500,000 Nordyke and Marmon C 0... 280,000 Boyce and Yeeder Co. .. 220,000 Johns-Manville Co. .. .. 200,000