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Poverty Bay Herald, Volume XLI, Issue 13575, 31 December 1914, Page 8

Australia is. faced' with a shortage of fodder and general fawn produce. The position in most of the States is already acute, and promises , to become much more "pronounced with the' passage of time.

It is pretty well recognised that tf enemy trade is to be captured in anything like a permanent way, something more than inere talk is required (says 'th© Sydney Her&ld). The t&sk" is not so easy as some "would suppose. True, while German competition is cut off as it is during the war, the process is comparatively simple. But what -of the future? Will our new-b.orn industries be able to stand the ; strain- when- peace has been declared? German' manufacturers then under a cloud will, use' every device to recapture the. markets that they have temporarily lost/ Germany owes much of her success In recejat years to tlie acquired skill "of- her artisans and of her leaders of industry. ■ Her universities have turned out chemists who have revolutionised industry softer industry. Her technical high schools have- produced technologists who have., distanced competition. • The Sydney University evidently recognises thisj 'and. Jj'ai/offer•ed its services to the manufacturers of -the State so as to bfingabduta similar state of . efficiency ,,in Australia, ,' ■,- :

It is ratker a coincidence that just at the tim« when, we had an , adyextisement running, pointing out that the ' earbhquako of a few weeks ago had done us uo damage, Sunday evening's little shake came along, and just to show us how little we kofew-i about ''earthquake* in ligeneral, it cracked, -our shop-window, tumbled orer a quantity; of^ glassware, caused a jolly little aadlonnan to someraaiilt \ from a top^ shelf down-, among a lot of Japanese dishes, and. played a few other pranks inside oar" Ahop. 'We haT€ decided in future to 'lear© earthquakes severely alono in our advertiaements. But, notwithstanding - earthquakes, ,we are still determined to- remain the leading store in Gisborne lor household itonmongery, toys, . stationery, "eto. The People's Emporium has withstood a lot o! snakes, business and otherwise, and has come out on top ev«ry time. Fin your faith to the stor* that saves you money, and deal front- the P«opl«'« Em itwnrimn.*. . : ■ , .;,