200,000 FOUNTAIN PENS.

Poverty Bay Herald, Volume XXXIX, Issue 12826, 27 July 1912, Page 5

200,000 FOUNTAIN PENS.

AN AMERICAN. IN GISBORNE

THE VALUE OF ADVERTISING. ■ ;

An American, full of • business and bustle, with 200,000 fountain pens t6 sell. Such is H. S. Wor,th, principal of the firm of Worth and Co., manufacturers, who has come to New Zealand, convinced of the rich possibilities of this country under the application of brisk Yankee methods, the basis of which is the belief that the right kind of advertising is the keynote to success. Hi? stock consists of 200,000. pens, of 159 different styles, all- of standard make. First the enterprising American looked round for reputable firms to take the agency of his goods, and then proceeded to demonstrate what American advertising methods would do. His sole medium of reaching the public was through the' advertising columns of the principal papers, m which there appeared a lialf r page announcement that? thousands of 14-cara.t gold pens we,re 'for sale. The advertisement was s attractively', worded and set out, and a reward of "£2O wab offered, to anyone a,ble to prove that these pens were not solid,, l4rcarat gold^ The ; whole consignment was offered ,at the' uniform price pf,'7s, per pen. The outcome, of that advertisement-, ;was made plain ...bv v^lr >;Wprth^^.b.i^ .'.morning. '•'Say," he remarked,..' nf you wantprodf of what results can be got from the righ^kw^ <& advertising jft ypur paper, just come along ( with , jne. l Ive „BOlp moW fountain peAs Here m dne" d<aythj"ap \vt|uJ4 .fn-obply ;B;e so|ld', tth4% ordywjry "^aiyV-a-cu S tpm^ (|pp^tion^ a yeav. „ If only tq, p>-oVe f6r yqm' own satisfaction w|at /ad^ei^lng medium \ 3 6ur l p^iWr^iSP, come right I "alo^ng With Jtfei'aVia see. There has rieY.er.beeh ! such a. remarkable . s,^ mi n , ,,Netw t Zeala A d . And the pens are worth double the money, "fhat they gave satisfaction is proved by the fact that if one person' in an office buys a pen, before the day is otft 'there are others' from the same office wonting' the same style of pen at the saiii.e money. It has certainly been one 'of , the most remarkable responses to a single advertisement that . I have known." •