ENGLISH CIDER INDUSTRY.

Poverty Bay Herald, Volume XXXIII, Issue 10860, 2 January 1907, Page 5 (Supplement)

ENGLISH CIDER INDUSTRY.

A movement has been instituted, and is making encouraging progress in various localities in the West of England, with the object of protecting the interests of makers of genuine cider. During recent years cider has greatly extcuded and improved its reputation as a palatable and wholesome beverage, ,and, the demand having increased accordingly, makers of colorable, though greatly inferior substitutes have been prompt, as this class of competitor usually are, to seize the opportunity to turn the enhanced market to their advantage. Smarting under the depreciating influences of this unfair and highly objectionable competition, makers of the" genuine article arc resolved to do what is in their power- to protect the reputation and popularity of their product from the consequences' that must necessarily ensue if the . concoctions made largely froni chemicals, and kept palatable by means of preservatives, are allowed to be sold without restriction as the pure product of the orchards. The cidermaking farmers desire first of all to have a precise definition of the woid "cider," which, in their view, is applicable exclusively to the beverage made Irom the pure juice of the apple. Having obtained official confirmation of the accuracy of their interpretation of the word, they not unreasonably maintain that effectual measures should be instituted and enforced by the Board of Agriculture to prohibit tho sale, in the name of genuine cider, of inferior imitations wliich not only diminish the demand for the genuine beverage, but ' which at the same time are calculated to injure its reputation permanently iu the public estimation. The movement is growing, and. in the interests of. the large number of industrious tenant farmers to whom cider making is an important and growing source of revenue it must ho reckoned worthy of sympathy and active support. *