*• Advertising,” said the Rt. lion, W. E Gladstone, speaking apropos of this subject “is undoubtedly very effective. Its power is enormous. It appears, if we consult those who have made successful use of this extraordinary instrument, that it depends wholly on producing an impression upon the public mind by iteration or by the constant repetition of the same tiling. This shows a very singular state of the public mind ; it shows there is relative to those matters a certain amount of dullness, a great eagerness to compete for attention, and that no one gets it unless it is by giving, as it were, so many strokes of the hammer to compel people to notice what is going on.”
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Bibliographic details
Patea Mail, Volume X, Issue 1318, 9 March 1885, Page 2
Word Count
118Page 2 Advertisements Column 4 Patea Mail, Volume X, Issue 1318, 9 March 1885, Page 2
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