Page 7 Advertisements Column 1

Pahiatua Herald, Volume XLI, Issue 12570, 10 February 1934, Page 7

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Notice To Advertisers INSTRUCTIONS as to the insertion 'or withdrawal of advertisements in the HERALD must be in WRITING. Advertisements received without such instructions will be inserted until countermanded and charged accordingly. Alterations for Standing Advertisements should be handed in by 12 o’clock the day before they are required to appear. Any person writing to the Herald Office for information in regard to advertisements already appearing in the paper must send stamped addressed envelope in order to ensure reply. While every care in exercised in regard to the insertion and classification of advertisements the Management does not hold itself responsible for errors ox - the non-insertion through accident or from other causes. We cannot be held responsible for errors in advertisements transmitted by telephone, although every care is taken with regard to same.

CAVEAT EMPTOR! TUK famous old La tin adage, “'Caveat Emptor,” when translated into English, means, "Let the buyer beware.” To-day, as in the old days, it is just as necessary for the Buyer to exercise caution. When you buy advertised goods yon are safe. A. man who is not sure of his goods dare not advertise. Advertising would only increase the number of people who tried his product and found it wanting. Only goods which are consistently good can be consistently advertised. Manufacturers who advertise MUST give good value because they have a good name to protect. A product becomes well known because its name is a guarantee of GOOD goods of full measure and fair price. By buying advertised products you are proterting yourself against fraud and inferiority. Beware of substitutes which are offered you when you ask for an advertised product. LET THE BUYER BEWARE BEWARE OF SUBSTITUTES

MeNish try one

XeAV Zealand’s best. vinegar— SHARLAND’S VINEGAR. Put nc other in your cruet. Pure, piquant full-flavoured. All stores.