Page 3 Advertisements Column 4

Pahiatua Herald, Volume XLI, Issue 12567, 7 February 1934, Page 3

Planning Your Holidays Your Railways Help You How well you know that you would like a holiday the changes of scene and the escape from routine—the sally in refreshing places—the tonic that will strengthen you for tasks ahea d. “Yes—but the cost?’ : you say. Well, your railways cut the cost of transport. The fares average less than a penny a mile, second-class, and a small fraction over a penny, first-class. Then think of the safety and comfort for yourself and the relief from anxiety about relatives and friends In the past eight years your railways have carried 180 million passengers without a fatility. RELIABLE SERVICE BY RAIL.

BRANDED rjTHE perfection of the handwrought gold and silver articles made by smiths of the middle ages has identified them for all time. Every piece turned out was marked by its maker’s individual signature. He signed his work as an artist signs his masterpiece. Pride of accomplishment is the background of all trade-marked goods. When a manufacturer puts his mark on a piece of merchandise and makes his trade-mark known through advertising, he deliberately invites your inspection. The reputation of his wares is in your hands. His goods must be as advertised, or he loses prestige. Advertised misrepresentation is business suicide. The way to be sure of the goods you buy is to ask for those that are regularly advertised, and, having asked for a certain article, see that you get it. Don’t take the risk of wasting money on “just-as-goods.” Beware of Substitutes

Replace Advertisements ALL Copy for Replace Advertisements must be handed in by noon the day proceeding publication ADVERTISE ! Is the business feeling bad ? —ADVERTISE ! Stocks and changes make vou mad I —ADVERTISE I Grumbling never paid the rent; Worrying never made a cent; If on profits you are bent, —ADVERTISE I Cut the grouser from your list; Be a cheery optimist; Jump above depression’s mist—I You have lots and lots to sell P —ADVERTISE! Say it often, say it well— Advertise your goods to-day, Advertise the modern way. Advertise and make it pay——ADVERTISE! WITH THE PAHIATUA HERALD. —Q.B.D.