Page 7 Advertisements Column 1

Pahiatua Herald, Volume XLI, Issue 12431, 25 August 1933, Page 7

liimiimmmmfmiimimnimimiunMiimnmmimufmiimumHiiimiiimiiimmiimmiiiiiiiiiiiiiiimimiimiiHHiiiiHiiE!. SMART & NEW D 1 Coat Styles FOR SPRIi^Q Featuring a varied and fascinating treatment of Button Finishes. You will love these new Coats—they are just delightfully fresh, light in weight, and they resist the spring breezes. Great values. DISTINCTIVE SPRING COAT of the new Fawn Camel-hair Cloth, very smart sleeves with new Raglan effect; stitched strappings at back, wide turn-back collar with stitched finishes and buttons ; belted ; lined throughout. Y Sz/ COAT of DIAGONAL CLOTH in Saxe Blue with Silver thread ; new sleeve and stitched; semi-cravat collar. W.X. § 5 /."* SMARTLY FITTING COAT of Beige Hopsac Tweed ; smart sleeve; with tucked panelled back; revers collar. W.X. SMARTLY TAILORED COAT. Soft Grey Fancy Tweed; panelled effect at back; latest revers and sleeves. W. 5/^— SMART BELTED COAT of new Sun-tan Tweed; wide shoulder effect; stitched collar and wide revers. S.W. 59/6 TAILORED COAT in the new SOFT GREY SHADE; Stitched panelled back; stitched wide revers with pockets to match; with new sleeves to match. PJO S.W. X SMART COAT in SOFT BUFF SHERRON TWEED; fully lined ; semi-fitting back ; new wide revers, may be fastened at neck. -657Advance Display AUTHENTIC NEW SPRING MILLINERY SEE WINDOWS. Collinson & Cunninghame Ltd. PALMERSTON NORTH.

Jiief CSoneider* Tills I DISTINCTIVE PRINTING. Y 7 OU order a Job, a Circular or a XL Letterhead maybe—and leave it iaj the Printer to turn out something that will do. You may get something tasteful or you may get work that is 4 uite commonplace. It depends Largely upon the skill' and. originality of those who design the work and. the :ype and other materials that are available for their use in setting it out. Other factors are the quality of the paper and inks, character of the press, and the workmanship of tk° 3e who do the actual printing. But Design is the principal thing. It is recognised that the kind of printing the business man requires is something a little different—or better than the ordinary—work that has a distinctive personality. Whether it be a Billhead, a Catalogue, or an Advertising Inset, it must be made sufficiently Attractive to demand attention Distinctive designing is what our Jobbing Specialists aim at. They are asfisted by a very large stock of type, first quality paper, and a careful staff of printers with up-to-date electrically driven machinery. MHIATUA HERALD CO. rIOUNTEB BOOKS.—Place your next order with the Herald Jobbing Dept. The finest value.

CAVEAT EMPTOR! Hr HE famous old Latin adage, “Caveat Emptor,” when translated into English, means, “Let the buyer beware.’’ To-day, as in the, old days, it, is just as necessary for the Buyer to exercise caution. When you buy advertised goods you are safe. A man who is not sure of his goods dare not advertise. Advertising would only increase the number of people who tried his product and found it wanting. Only goods which are consistently good can be consistently advertised. Manufacturers who advei'tise MUST give good value because they have a good name to protect. A product becomes well known because its name is a guarantee of GOOD goods of full measure and fair price. By buying advertised products you are protecting yourself against fraud and inferiority. Beware of substitutes which are offered yon when you ask for an advertised product. LET THE BUYER BEWARE BEWARE OF SUBSTITUTES