Page 71 Advertisements Column 1

Otago Witness, Issue 3803, 1 February 1927, Page 71

jr HUDSON New Zealand Assembly of HUDSON-ESSEX brings Sweeping Price Economy AFTER carefully surveying the position in the motor trade The Dominion Motors Ltd. have commenced the assembly of HUDSON-ESSEX cars in Auckland, Wellington and Christchurch. The important economies effected in production, freight and boxing charges have offset increased import tarus. The saving has been passed on to the public in the form of sweeping reduction of prices of entirely new models in the ESSEX line, and it has been possible, at the same time, to protect the public against an otherwise inevitable rise in the price of the 1927 Hudson Models. The Dominion Motors Ltd., in accordance with their policy, are contenting themselves with a small margin of profit relying upon quick turnover to make the business pay. The success of this plan is well assured because the quality of the Hudson-Essex line has never been more widely recognised, and the Hudson-Essex Models will make a tremendous appeal to every discriminating motorist in the country. .. , I’ """""" a Not only would this have put up costs, How Hudson-Essex Quality nas I p i' .1 M Dotkyzs nf 0 but practice proves that the less a car - been made possible at the Price. LvaßplciCiy ls“W Ui Ij S handled, the less chance it has of HUDSON-ESSEX MODELS. Hudson-Essex policy lias always been. , B land Province, AVellington plant will to avoid tying up money in plant and 10,000,000 dollars have been in- provide for Wellington, Wairarapa, speculative equipment. At the same vested by Hudson-Essex in a new Wanganui, Taranaki, Hawke s Bay time, extraordinary judgment has f acto ry to build all bodies for the Poverty Bay, and Chnstehurch ci-umvu been evident in providing for j c r will take care of the South Island. vSe requirements. New All-Steel Hudson-Essex line. Each plant ca . pable of turning out The Dominion Motors Ltd., have The result has been another radi- a complete car every two hours of followed the Hudson-Essex plan C? J advancement in automobile each working day. closely in the New Zealand assembly. practice in which body and chassis x taction ~ almost one unit. An Entirely New Zealand to IxtsUng HMV. I bo* “•» "S-d as a steel I L'nderlakmg. The equipment is as efficient and as | building. Another announce- | j s well-known, the personnel and simple as possible in every operation, j men f is the Four-Door Essex Six | directorate of The Dominion Motors No huge overhead charges are, there- | a De Luxe Essex Six I Ltd., are composed entirely of New fore, incurred. These would ordinar- g Cnnne I Zealanders, and New Zealand capital ily have to be passed on to the public I • , range I and labour, only, are employed. A . in the cost of the car. The price of | A complete new D e Luxe I great part of the economic advantage Hudson-Essex cars is quoted f.o.b. at j " f th/imprcvemenl. to the I of the new assembly plant is enjoyed an centres and not just one mam port g HlldBon . Esse x line, but other refinements by this Dominion. An investment in It has to be remembered, too, that | deeper in * design which has stood the Hudson-Essex is not only the wisest Hudson-Essex quality created the test of time. selection of motor car value for volume of sales, and volume made the ' money, but it is fostering an important low prices of the Hudson-Essex line MODELS LOWER PRICES secondary industry in this country. The specifications of Hudson-Essex — ~ are those followed by only the highest- « Greater Service for priced cars. A thorough examination LSScX 01a Vu pc Hudson-Essex Owners. of chassis, engine and coachwork f aotL .CQftE The complete Hudson-Essex Sales and reveals this unmistakab y. ESSfiX SIX t>o3Cu “ Service System, which already. existed . . (»" entirely new model) e, n -,n I throughout the Dominion, will now be Saving in Freight. I |)g LuXC Tourer £3lO I supplemented by three New Zealand Considerable economy has also been | («n entirely new model) I assembly plants at convenient points, brought about, not only in boxing, but B f r n Thus a greater degree of service for also in freight, because local assembly ESSfiX OIX rOUr-VOOi OSudH A.OOV Hudson-Essex owners has been made requires that parts, only, be sent out (an entirely new model) possible. — to this country. These, as will be lI u< L ftn 7-PaSSeHger T 01172? £450 readily recognised, take up much less IluuSQ 5 ~ . li di » D space than complete cars. HildsOD Cosch " £465 Running Assembly Plants at Hudson BrOUgham • x 555 you would be well advised to place strategic Points. Hudson 7-Passenger Sedan £595 Even at the old prices the assembly One assembly plant at, say, Wellmgto Colour, and Body Style, at NO EXTRA COST. | plants have been running at capacity, would not have been the most efficient N.w Colour. d * R y M . p I Note these new prices and new models arrangement, because cars would hate AZZ Cars r.U.o. Main rorts. I to be freighted all over New Zealand. ■■mil HUDSON-ESSEX Sub-agents of Dominion Motors, Ltd.: Dunedin A soots. “**• » E ' MOTOR Cg CARS JP -