ADVERTISING OVERSEAS.
PRESENT METHODS CRITICISED. CHRISTCHURCH, January 17. That the publicity of New Zealand overseas should be in the hands of a board composed of astute business men, and not in the hands of the Government, is the considered opinion of Mr Gladstone Hill, who has just returned to Christchurch after a lengthy tour embracing South Africa, England, America, and Canada. In the .course of his publicity work for the Commonwealth Band he has had many opportunities of seeing the effect of the publicity work done bv the Government. “The personal touch is wanted,” said Mr Hill. “Without it the advertising if just a waste of money. No one, or only a limited number, reads the publicity pamphlets, unless he or she has come into contact with someone who knows the try personally/*
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/OW19270125.2.32
Bibliographic details
Otago Witness, Issue 3802, 25 January 1927, Page 8
Word Count
133ADVERTISING OVERSEAS. Otago Witness, Issue 3802, 25 January 1927, Page 8
Using This Item
Allied Press Ltd is the copyright owner for the Otago Witness. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons New Zealand BY-NC-SA licence. This newspaper is not available for commercial use without the consent of Allied Press Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in