MARKETING BOARD.

Otago Witness, Issue 3798, 28 December 1926, Page 51

MARKETING BOARD.

PUBLICITY CAMPAIGN

DISPLAY OF POSTERS. THE NEW ZEALAND SCENES. (From Oub Own Correspondent.) LONDON, November 3. One of the first undertakings of the publicity section of the Empire Marketing Board was to press into its service several well-known artists who were given the task of preparing posters to illustrate at once the realities and the romance of the commercial geography of the Empire. A number of press representatives and others yesterday received an invitation to o private view of these posters at the Royal Academy. The pictures now on view are not necessarily in their final form. The designs linaliy elected for* printing will be displayed early in the New Year in London and the other great cities of tho United Kingdom. Special frames will be set up in railway stations, on public buildings, and in other frequented centres. Each frame will contain three pictorial and two letterpress posters. One of the frames is on view at the Royal Academy. Over the central picture are the words of'Rudyard Kipling : Come up, come in from eastward, from the guard ports of the morn I Beat up, beat in from southerly, Q Gipsies of the Horn! . Swift shuttles of an Empire’s loom that weave us main to main, The coastwise lights of England give yon welcome back again. The central picture, about eight feet by five feet in dimension, represents a liner heading for the East. On the left is a fine scene of Indian women gathering rice in their flooded fields. On the right is a scene of tea-picking in Ceylon Both pictures, are beautifully executed. Between the rice scene and the centre piece is a letterpress poster .done in red and black lettering. The poster reads:— THE RICEFIELDS OF INDIA. The flood trade swings unceasingly to and fro between India and Britain. Night and day the westward tide is bearing home to you the wealth of India, and ship after ship laden with foodstuffs and with raw materials for your factories. What does the tide carry back in< exchance? Tho remainder of the poster is in a similar strain. NEW ZEALAND POSTERS. There aie two posters relating to New Zealand. Perhaps the subjects do not lend themselves to such artistic treatment as some of the subjects of the tropical countries, but they are well done and reasonably true to life. The fields of New Zealand are not so green as the artist paints them, but that is a minor matter. The one poster, represents a “British Empire Dairy Factory,” and no doubt the buildings and the group of carts filled with milk cans are taken from the photograph of an actual factory. The background is more or lees imaginative, but Mount Egmont in the distance stamps the country as Taranaki..' Mr F. C. Herrick is the artist. In the sheep farm scene the foreground is composed of the brow of a hill over which' a flock of sheep is just beginning to put in an appearance. Two cabbage trees make a dark patch across a picture that is otherwise highly coloured. In the middle distance are a winding river, farmsteads, and groups of trees, and the background fadea off into the blue mountains. Mr Gregory Brown is the artist/ DAIRIES OF NEW ZEALAND. The letterpress poster which will be placed in position beside the dairy scene reads:— THE DAIRIES OF NEW ZEALAND. Whence came the indti? The men and women who built up the great dairy industry of New Zealand were Englishmen and Scotsmen, Welshmen and Irishmen. They are proud of their race. The men went from Home. Whence came the herds? About 100 years ago the first cattle were shipped to New Zealand. The great dairy herds of New Zealand have been bred from stock bought from the farmers of Britain. To-aay in New Zealand a million cows are milked every night and every morning. The herds went from Home. There follows here a break in the text-. Instead of asterisks there is a line of cows.. The text proceeds:— Every year you eat £17,000,000 worth of New Zealand butter and cheese. Every year New Zealand buys from you £24,000,000 worth of the goods you make. Empire buyers are Empire builders. All the other dominions are well represented bv attractive posters. Among the subjects dealt with are the wheatfields and. the apple orchards of Canada, orangegrowing in South Africa, cattle raising in Australia, the vineyards of Australia, salman fishing in Newfoundland waters, West Indian banana orchards, sugar growing in Mauritius, and copra in the Far East. England itself is not neglected, for we have stich scenes as “Ships in th© % Channel,” “The River Mersey,” “Herring drifters in the North Sea,” “Market Gardening in the United Kingdom,” and “A Country Grocer’s Shop,” showing the produce of the Empire carefully labelled. All of these; subjects will have appropriate letterpresa pceteis to set beside them. A MAP OF THE WORLD. A very large and attractive map of the world will be displayed in various places of vantage throughout Great Britain. The r , object of this is to draw attention to lhe trade routes of the Empire and the extent of the Empire. The sea will be blue, the JBritish Empire red. and tho rest of the world yellow. The novelty of the map is sure to attract attention, for it i 9 made in imitation of the ancient charts. It appears on a semi-circular sheet with tne North Pole somo distance down from the top of the arch and a South Pole at each end of the lower segment. As in tho ancient charts a little natural history if a'ided.