ADVERTISING THE DOMINION.

Otago Witness, Issue 3713, 12 May 1925, Page 68

ADVERTISING THE DOMINION.

DISTRIBUTION OF LITERATURE. LONDON, March 10. In contradistinction to the position a few years ago, slides illustrating New Zealand, which are lent out by the High Commissioner’s Department, do justice to lhe dominion. Those which served so bailly for so many years have been broken and consigned to the dustbin, and not even the most fastidious can take exception to those which have been coming over from New Zealand during the past year or so. Letters of appreciation continue to be received by the Tulicity Department which indicate that lecturers throughout the country are thoroughly gratified with the slides they have borrowed, and their audiences have been delighted with the pictures. A few days ago a film showing the wool industry in New Zealand was exhibited at the Mercer’s School, Holborn, London, before dOO boys, who quite obviously w'ere much interested in it. In pursuance of a similar policy arrangements have been made to show further films illustrating the industries of New Zealand. Applications continue to come from school children all over the country for booklets dealing with the dominion. An invitation for children to make such application was originally published in the Bulletin of Empire Study. Since then there has been a steady stream of requesls, and an average of 50 packets of literature go out from the High Commissioners Office every day. Each packet consists of the booklet, “New Zealand, 1924,” a booklet dealing with one of the principal towns, a printed address given by the High Commissioner some months ago, anil an autographed letter from the High Commissioner. A copy of any other pamphlet of which there is a surplus is also included in the packet. That ihe children take a great interest in the literature is seen from the letters that are sent to the Publicity Department. One or two children is a certain school or district may apply for the literature, and within n week there are hundreds from the same locality making application. A few weeks ago a full page of facts and figures relating to the dominion, and some interesting prints appeared in the Empire Supplement ot The Times. The same useful and up-to-date summary appears this week in the Banking Supplement of the Financial Times. It lias pride of place on the back page of the excellent issue. The Publicity Department lms had printed a big supply of these pages as a separate leaflet, and these are being sent to all parts «.f the world. Three hundred shipping agents throughout Great Britain have received 50 each for distribution. Packages have been sent to dominion agents and Trade Commissioners in Canada, the United States, and Australia, while Chambers of Commerce mid other public bodies nml shipping companies 111 ({rent Britaii, the United States, and the dominions are also receiving 0 quantity.