Page 16 Advertisements Column 1

Otago Witness, Issue 3555, 2 May 1922, Page 16

Q. What is Threaded Rubber Insulation? A. A storage battery insulating material made up of rubber pierced with thousands of tiny threads. Q. How does it differ from other battery insulation? A. Ordinary insulation is wood, cut in the form of thin sheets, and is neither as uniform nor as durable as Threaded Rubber Insulation. Why is insulation so important? Because battery life depends largely on insulation an j, because any defect or weakness of insulation is quickly evidenced by buckled plates, short circuits, failure of the battery to hold its charge and so on. What has this insulation to do with battery shipment? The kind of insulation determines whether the battery must be kept wet, or can be shipped in “bone dry” condition. Wood insulation must never be allowed to dry out, hence makes necessary wet or partially wet shipment. With Threaded Rubber Insulation the battery can be shipped absolutely “bone dry.” Q. Why is “bone dry” shipment preferable? Q A. Q. A. A. Because it is the only method by which chemical action in the battery can be entirely held up, so that the battery reaches the buyer in truly brand new condition. Q. Why does wood insulation need to be replaced? A. Because wood insulation, being soft, wears out more rapidly than any other part of the battery. It is also subject to cracking and checking, which, if allowed to go too far, seriously damages the battery. Q. Why does Threaded Rubber Insulation last the life of the plates? A. Because the basis is hard rubber which resists wear and does not crack or check. Q. How can I be sure my battery has Threaded Rubber Insulation? A. Look for. the red Thread-Rubber trade-mark. It can be found only on the Still Better Willard Battery. Q. How many makes of cars and trucks are equipped with Threaded Rubber Insulation? A. 191 use Willard Threaded Rubber Insulation. Cars Equipped with Willard Threaded Rubber Batteries Acason Acme AdvanceRumely Ahrens Fox All-American Allis-Chalmers American American Beauty American LaF ranee American LaFrance of Canada Anderson Apex Armleder Atco Atterbury Austin Avery Bell Belmont Bessemer Bethlehem Betz Biddle Crane Bollstrom Buffalo Canadian Briscoe Cannon Ball Capitol Carroll Case Chevrolet Citroen Clydesdale Cole Collier Comet Commerce Commodore Consolidated Corliss Crawford Cunningham Daniels Dart Davis Day Elder Dearborn Denby Dependable Diamond T Dixie Flyer Dodge Dorris Dragon Drake Elcar Elgin F W D Fargo Fergus Ferris Franklin Fulton C. 8s J. GMC Gardner Garford Gary Giant Glide Goodman Great Western Henney Highway Holmes Holt Huffman Hupmobile Hurlburt Huron Independent Indiana Kissel Koehler Lancia Landa Lease Lewis-Hall Lexington Meteor (Piqua) Metz Miller Mitchell Mor-Powr Mueller Mulford Napoleon Nash Nash Six Nelson Nelson 8s Le Moon Noma Norwalk Phianna Piedmont Pierce-Arrow Prado Premier R&V Knight Rainier Raleigh Renault Reo Re Vere Richelieu Riddle Romer Robinson Rock Falls Rowe Stan wood Stewart Y F Stewart Stoughton Studebaker Stutz Tarkington Thomart Tiffin Titan Towmotor Traffic Transport Traylor Twin City Ultimate United Motor Ursus Jordan Ogren Old Hickory Oldsmobile Oneida Oshkosh Velie Vim Vulcan St. Cloud Sandow Sayers Schorr Seagrave Shelby Signal Southern Standard Standard 8 Stanley Ward LaFrance Ware Werner Westcott White Wills Sainte Claire Wilson Winther Win ton Wolverine M H C Maibohm M an non Master McFarlan Menges Menominee Mercedes Merit Packard Paige Panhard Parker Parret Paterson Peerless Peugeot H C S Hahn Halladay Hatfield Hawkeye Haynes STORAGE BATTERY