PLUCK IS PLUCK

Otago Witness, Issue 3500, 12 April 1921, Page 55

PLUCK IS PLUCK

AT 3 O’CLOCK IN TIIE MORNING ! A MONOGRAPH BY CHARLES lIAINES. Nearly everyone knows the. deadly funk of early morn —that bitter realisation of the futility of things, distrust of oneself, and hopeless dread of the future. It comes on in the wakeful period about 3 a.m It tinges one’s whole outlook with gloom. At such times wise people resolutely push care aside, in the sane and sound assurance that when daylight comes their fear 3 will have vanished like mists before the rising *un. Depression, either personal or national, is merely a temporary condition—a “three-o’cloek-in-tho-morning ” state of mind. The best cure is—to look ahead, stick to business, and expect business to stick to you. It generally does, when a man wills—and works. New Zealand is still well off. Some people never realise this until they have hit-up against real poverty elsewhere! The value of our exports steadily rose for some years, and everyone knew a “ peak ” —for t hey present—had to be reached. Why he surprised ? The men who have been alert are neither surprised nor depressed to-day. They are still looking ahead! “We have lost'thousands of pounds during the past few months,” said a merchant- the other dav. “but we keep on smiling.” That is thre'e-o’olock-in-the-morning courage ! The abnormal conditions born of War are not “ world without end.” We are getting down to bedrock, to solid foundations. The best way to keep sure-footed during the process is to cheer-up, to buek-un, and to keep on working. Expand in oullook—improve in equipment—get on with organisation, now that you have the chance. The reward wi’l surely come. Business is bound to take an upward turn, and those who have worked best—and are ready—will win most. Onr own 60 years of experience—and the substantial progress we have om-selves made—give us faith in New Zealand, faith in the future, faith in Sound Advertising.