Making things Easy for Women.

Otago Witness, Issue 3111, 29 October 1913, Page 64

Making things Easy for Women.

A New Plan for Home-Dressmakers and Fancy-Workers.

With an ingenuity that is deserving of every success, the publisher of “ Every-lady’s Journal ” —the premier woman’s mjigazine in this part of the world—has evolved a novel scheme for supplying Paper Patterns and Fancywork Transfers on a new plan.

A staff of experts has out Paper Patterns for people of all ages and sizes, and both sexes, ranging from the infant in arms to its grandmother, and taking in all imaginable garments, from the schoolboy’s knickers to his lather’s shirt. These new patterns have been all tested and cut to suit our seasons, and have been grouped into a series of handy Outfits. Thus, there is the Infant’s Outfit, containing tea perfectly-cut patterns of all the clothes that a child in arms can possibly need. Then there are Small Girl Outfits, Misses’ Outfits,, Maternity Outfits. School Boy Outfits, Utility Outfits, and so on. Each Outfit contains a group of patterns put up in separate envelopes, with elaborate directions for cutting out and making up.

It is, we repeat, a most ingenious and novel scheme, and should completely revolutionise the hitherto difficult business of dealing in paper patterns. A feature ol “Everylady’s Journal’’ plan is that the uniform price of the Pattern Outfits is > half-a-crown (making the' average price of the patterns enclosed in Outfits about threepence each), but every pattern In the whole range oon be bought separately for the usual price of ninepence.

A similar idea has also been applied by “ Everylady’s Journal ” to Fancy-work Transfers to cope with the increasing demand for local designs. Australian artists were engaged tq draw up a series of seventy-two designs, and they have turned out a magnificent range of

Cosy Cover in Ti-tree. —One of the 72 Australian designs contained in the new “Transfer Outfits.” This single Transfer, t/-, post free.

Fancy-work Transfers based on such flowers as the warafcah, the clematis, the dog-rose, ti-tree, desert-pea, and so forth, whilst the old favourites—poppies, daisies, violet, and shamrock, are not forgotten, but are charmingly treated.

These fancy-work designs are also grouped in Outfits of nine transfers each, which sell at the low price of 2/6 an Outfit. Single transfers from any Outfit are also sold separately at prices ranging from one penny to three shillings. Under this arrangement it is possible to secure about 7/- worth of transfers for half-a-crown in Outfit form, or any single transfer at the ordinary rate.

Whilst this plan was evolved to serve the readers o 7 "Everylady’s Journal,” the drapery trade quickly recognised it as the first really practicable method of handling paper patterns, and the leading drapers in every b i g city and most of the smaller towns in» Australia and New Zealand V, have seized pw. it, and now stock ‘‘Every- TiAs, lady’s Jour- Cjft mil” Pattern Transfer Out- \jj fits. To make it quite simple, and to show the style of the patterns and transfers, a 32-page catalogue, showing every design, has been printed and supplied to all the leading drapers who are handling the Outfits. Headers should secure free catalogues and buy Outfits from local drapers. and in the big cities from such firms as Milne & Choyoe, Auckland; George & Kersley, and Veitch & Allan, Wellington ; N.Z. Fanners’ Co-operativo Association. Christchurch and Rangiora; A. Harnett, Ltd, J>uncdin; and “Lewis’s,” Invercargill, Timaru, Gore, and Wyndham.

If desired, free catalogue will be posted to any address in Australasia if a penny stamp Is sent to Dept. X, "Everylady’s Journal,” 376 .Swanston Street, Melbourne, with the full name and address of the reader interested, and the request “ Please send catalogue.” Single patterns shown here may be had for 9d each from agents, or post free from “Everylady’s Journal,” above address. State size required. Transfer design shown may also be had for 1/-. Should catalogues be unobtainable locally, full details of the new Outfits will be found in the current issue of “Everylady’s Journal ’’—sixpence everywhere. At the same time readers will get the best sixpenny magazine for women published, in which begins “ What Happened to Mary?”—the most fascinating serial story in years. The same issue gives many fashion designs, an illustrated home-dressmaking lesson, articles on Australian crochet and fancy-work, stories and special articles and four free pattern*.

Mrs and Miss Caldwell (Cambridge) are visiting Mrs Harry Tonks, Remuera. . Mrs Iracas (Eemuera), who accompanied her brother, Mr Fred Earl, K.C., to Wellington, returned to Auckland last week.