GOOD ADVERTISING.
— Advice to Poultry Breeders. — There is some- very good advice in the note printed below, from Mr "V. M. Couch, which we .would have every one of our readlers take to heart in his heartiest way. It is so much better to do fhe right thing in the poultry line than it is to do the wrong, tor it is certain that a wrong-doer in the egg and chicken line is soon located, and! his 'days are numbered. It is good advertising to attend to your customers — you will profit by it. Mr Couch says: — " Generally, the successful man is the one who" becomes, so through advertising, whether it- is newspaper or some other kind of advertising, and I know of no conditions where this truth applies with greater force than it does with the poultry breeder. Some of the best advertising- that r-inow of is brought about by keeping in close touch with old customers. W-heh. you have once sold a man a bird, be so concerned? in his success that he will feel that you are personally interested in his welfare, and in nine cases out of ten you will make him one of the best advertisements that can be had. Wlven he is in want of more stock or eggs he will remember how well you have- treated him, and will come back to you rather than send his order to some breeder 1 whom he knows nothing about. His friends and' neighbours will see the kind of stock' lie, has, and he wilL 'be sure to tell them where he got it, a"nd of your ways of dbing business. - "My experience is that the man who is willing to go out ~of his way to rectify a mistake .and; satisfy a -customer -is the one who will make his advertisement pay best. On. the other hand, the man who is in business to get every dollar out of it he can, regardless of what- the results may be, is the one who is going to advertise himself out of business. But the use of the papers cannot be overlooked. They must be used as a medium to introduce your business to the public, to new customers, and people whom you most desire to reach — to the class which, at present, - is disinterested, the curious class and so on." — The Feather.
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https://paperspast.natlib.govt.nz/newspapers/OW19041221.2.119
Bibliographic details
Otago Witness, Issue 2649, 21 December 1904, Page 57
Word Count
396GOOD ADVERTISING. Otago Witness, Issue 2649, 21 December 1904, Page 57
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