Page 49 Advertisements Column 1

Otago Witness, Issue 2397, 8 February 1900, Page 49

Will Secure a Copy of tlie Isondon Times Reprint of *- ■ The Purchase to be Completed toy MONTHLY PAYMENTS OF ONE GUINEA EACH. . WILLJJ ■■■■-■■■ -. ■ . f £. ■ ' '"* — ' — ~ "™ ~~~ "" ~~ ~ ~" ■ '■*! Several thousand people of these islands are to-day considering whether they shall or The twenty-five Volumes in the cloth binding- were originally catalogued by . shall not buy the London Times Reprint # of the Ninth Edition of the " Encyclopsedia the pn^Hgters at £37. The limes Beprint has recently be-en sold, and will be Britannica and it may be assumed that m almost every instance tneir hesitation is clue ■,-, „, „ a n.n *xi • *i j> o .f ■ j.i i•" j- TT , „ -, fo comparisons which 'they are making between the "Encyclopedia » and some other sold « ntll the . 2Otil of tllls inolltl^ for £I 7in tlie saill « Ending;. Under the novel object which can be procured at about the same cost. Hardly anyone who is likely system of monthly payments which lias been adopted the purchaser, instead Of to read this advertisement is &o circumstanced that the immediate payment of twenty- sending a cheque for £17 to the Manager of The f f illlC-S (ISew Zealand, Office, Welone shillings, and the prospects of making certain further payments of twenty-one shil- lington), need only pay one guinea before the 25 volumes have been delivered to lings each, need be very alarming. But even .among the more fortunatelv-situa- him, and then complete the purchase by 16 further monthly payments of One ted classes there is a limit to the number of available guineas, to the number of pro- .' . x x J J * . ■ curable pleasures. Opportunities to spend money increase at a rate of compound in- guinea, eacii. terest which surpasses even the power of money to beget money. From the child with What other Library can be bought for such a sum? the halfpenny in its palm, making its choice among the sweets in the shop window, One may buy an edition of the standard poets, but the standard poets do to the landowner who doubts which one of two estates he shall add to his possessions, no t answer questions. One may buy a collection of engravings for the same money, we are all forced to undergo one acquisitionfor the sake of another. Is the acquisition b u f; there is no such collection *in existence which, like the nine thousand illustraof the " Encyclopedia Britannica" that which should be foregone? j,i ons o f the "Encyclopaedia Britannica," may be called a systemati&ed pictorial It is the purpose of this advertisement to settle some of the doubts which delay } ib . rra y of and science. I'o matter how many other books one may have bought the purchase of the "Encyclopaedia,"' and this can only be done by endeavouring to cf f e one buys the Encyclopedia Britannica, and no matter how many other give these doubts, which are prone to be themselves somewhat vague and formless, J> ook f, ° ne "^ *?*%*?. hu 7 a ,? ter ° ne J»as bought the Encyclopedia Britannica, a definite and assailable form. At best this is but a conjectural tank. The wisest *!"» Encyclopaedia Britannica is the book to buy next. It is not, however posof the 1100 wise men who made the "Encyclopedia Britannica" never knew, and , f lble *° a ™ ve a * this conclusion and to go no further One cannot say Yes, I will never will know, why certain people do not buy the book. He helped to make W the r Encyclopaedia Britannica betorel buy any other book ; I will buy the Enit; he knows that it is a book worth buying; he is proud of it, and can defend it cyclopaedia Britannica after Quarter Day, for when quarter day comes it will be against any criticism. If a man said to him, "Sir, I desire, since you are one of too late to buy the Encyclopaedia Britannica at the present prices and upon the the writers who wrote this book, to explain to you upon what grounds I refrain exlstm S * pnns - . rh f. r " nes Reprint was published in accordance with certain arfrom purchasing it," he would be interested, and if he were in the humour for rangements made by the Times, and by. Messrs A. and O Black, the publishers of chopping logic, he would no doubt find it easy to convince his adversary. But all the . Encyelopaadia Britannica. These arrangements make it possible for the mowritten descriptions of a book go out into silent space like pieces of paper tossed me f \° P roc + F e th ? . Encyclopadia Britannica at a reduction of more than 55 per into the air from the car of a balloon. One reader recognises the fact that a cent, from the original publisher s price bu ; on the 20th of this month, one month great opportunity is presented to him, and he buys the book. The next man who * rom *£ c c^. °« / T h T1^ c m f s R , e^ nn * of the Encyclopaedia Britannica » was reads the advertisement is unconvinced-perhaps 'because he thinks the book costs first oftered to the New Zealand public these arrangements cease to be operative, too much money, perhaps because he thinks it takes too much room, perhaps be- f nd those T[ ho f ?. d $ c 01 J withm the limited time wiU, if they desire cause he thinks he is too old to read it, perhaps because he thinks his children *° P™ cure 1* on the 21st of March, be obliged either to do without it or to pay are too young to read it, perhaps for no other reason than that he has glanced at clouole price loi it. . . * . „ , „ „ , „ , the offer and thought no more about it. If he has given any consideration to the ad- , AU of 11 tlle ° thel \ arguments in favour of the purchase of the work could have visabilitv of buying or not buying the "Encyclopedia Britannica," he has per- be( f well advanced ten years ago, when the Ninth Edition was completed, haps thought of it as a book, and thought of its price as the price of a book. a " d wll J, be equally valid ten years hence. Buf this is the argument of the hour, .Herein lief an error. One must for convenience speak of it as a book, but all thl { "the consideration which appeals to the purchaser who wants to get the best sorteof confusion- will be avoided if one does not think of it as a book. "V buy" the "limes Reprint of the "Encyclopaedia Britannica" is not a forIt is in truth a library of books, a collection intended for reading, study, and midablc undertaking. It is not like buying a house that one must compare with reference. other desirable houses, that one must visit and revisit, of which the drains and the If its five-and-twenty quarto volumes were reduced to small octavos, the " En- Avalls and tne . sub-cellars must be examined and tested, the title deeds to which, cyclopsedia " would occupy half-a-dozen shelves of an ordinary bookcase. If 500 | mu&fc be scrutinised by solicitors. of the more copious among its 16.000 articles were printed as distinct volumes they It is only necessary to send a guinea to the ISew Zealand S'ffice of '?he Times, would make a library of 500 of the most valuable books one could have. But all Wellington, accompanied by an order form, in order to secure the immediate the matter lias been run together for convenience. It was not necessary to try to A^i* „ e j, a* i ** i • i i j> *i *• »• i make a short story into a "long story in order that a brief discussion of some one delivery of the 2o volumes, it Is, indeed, one of those operations which are SO subject might be made to fill a volume, nor was it necessary to cramp the writer's Pimple that one unconsciously classes them among the things which one can do thoughts and distress the reader's eye in order that a spacious treatise should be at any time, from which one turns away to do more complicated tilings. But if forced between the two covers of an arbitrary size. A further advantage of this one postpones it until to-morrow one will be very likely to postpone it for two that is 1 in r tne g vSs 3 boo£ t C ° PI ° US definitely r ° int the way to all or three weeks, until he loses altogether the greatest bargain which is to be is, m c \ anous found in the whole world of books. In the ordinary way, when one takes a book from a book-shelf one has to turn page after page and even search through chapter after chapter before one finds the isolated statement, the solitary phrase, the one thing in all the book that is any rnrmifi! «*"*■% ÜBi-praiiißSßi^ niinnmnrnn service in that moment of immediate need. In the "Encyclopaedia Britannica"" TO 188I BB I!■ni IB I I\lQ PSiRPHft^P'H^ the reader does not even have to read the whole of an article. At the cost of enor- IU 188 B kHELJBS'aU B UHIUI IHO-INJi mous labour a running digest is printed on the margins of each of the longer ar- Letterg and telegrams have been received from various parts of New Zealand' tick,, so that a page is in many cases broken up into four or five perceptible enquiring how long it will take for the " Encyclopedia Britannica " to arrive from divisions. All these elaborate methods of sub-division increase the value of the London J L "Encyclopaedia Britannica," and serve to mark it as a library, a collection of books, In 'reply to such, we desire to state that all shipments are made direct from as contra-distinguished from a single book. Wellington/ where a sufficient quantity of slock for filling IMMEDIATE orders is This view of the work is the only just point of departure for an examination of in hand. Those who make prompt application, therefore, can have their books supits price. plied AT ONCE. _» - ... — - - # ~~~ The unprecedented sale of The Times (London) reprint of the Ency clopsedia Britannica has nearly exhausted the supply sent out for distribution in New Zealand. . The Times gives notice therefore, that the offer to supply this great work at half price and on easy terms of payment WILL POSITIVELY" BE WITHDRAWN TUESDAY, FEBRUARY 20. On and after that date no further orders can be accepted for this work at any price. Provision has been made for filling anticipated orders posted up to midnight on Tuesday, February 20. It is possible, however, that the stock in hand will be exhausted before that date, in which event the offer will cease at once. If you would participate in this offer, therefore, it is advisable that you AT ONCE SEND IN YOUR ORDEH. OEas>S23E2, a^ TEMPORARY PRICES FOR TWO WEEKS MORE. ( Date ) - CLOTH fl7 Monthly Payments of One Guinea Each, or, if To THE Makagbr The Times tLoNDON), New Zealand Offioe, *f Sufficient provision has been BINmNG J ( MPM P» 8 M n p F - Ul ■ cc ?? pa o, ie f t Jr c S rr n d fl- r 0 7 " £17 Government Life Insurance Buildings, Wellington. made for the filling of orders 1 ™ I Publishers' Price ,u- this Style oL Binding, £37. promptly posted, but applicants HALF 22 Monthly Payments of One Guinea each, or, if I enclose One Guinea. Please send me Tit?. Times Reprint of the Ei> cyclopedia Britannica (9tla Ed). who hesitate may find that the > MOBOQCO Cash in Full accompanies the order ... £22 number of Sets reserved for New , (Which we Aa) CLOTH, for which I agree to make to you, or to anyone you may appoint,^ Strike out two of the para- Zealand has been exhausted, and j recommend) Publishers' Price for this Style of Binding, £45. »,%■■&•«. mttitp M l n i ßn°m?"? tllly t, ? l yl . neiltß of 4° ne BVin8 Y ine + a each - * ! gl ' aphs m ". rk ? d A - 1 B ' a - nd that the offer has been withdrawn, ■ E , TTir T ( 29 Monthly Payments of On- Guinea each, or, if BOUND J (b) HALF MOE.OCCO, for which i agree to make to you, or to anyone you I C re.-pectively, leaving .*? Y. _ M „, „_«„_ I 1? Ulili n ,J., J . $*-, r „...„,.. fi. n ,j., i?ooi IN 1 may appoint, 21 additional monthly payments of one guinea each. f the one which name B the without further notice. ivr^TO>n,^r«rt 1 , ,?f hullh ull 1 i^ <? f f -S- 5- I" £29 i (c) FULL M0R00( O, for which I agree to make to you, or to anyone you | style of binding de- [ lUUJK.WOOU> ( Publishers' Pn -c for this Style of Binding, £Go. may appoint, 28 additional monthly payments of one guinea each, ) aired. my next payment upon drliveiy of the complete volumes, aud iriy .succeeding payments on the corresponding day of each month following. Until such payments are complete I engage that the volumes remain your property, and shall not be mi « a *.« -nt,n t, a t ~,~a t- a i m ntn t n o i i • w i- j #-1 mv c ■ rnn o-u -i disposed of by sale orotheiwise. I further agree that if, owing to unfor,cm circumstances, of which you shall he the Tlie Sets will be delivered to Subscribers Carefully Sealed m lin-hs,d Oases. The firs. 500 Subscribers judge, the volumes cannot bp delivered, the return of this deposit of one guinea to me shall cancel this agreement. m New Zealand will receive their Sets delivered Free of Cost as far as Wellington. Please- also ffnd a 1 evolving Boolcase, for which I agree to male three further monthly\ Strike out if Bookcase . payments of one guinea tach, after the payment for the bookt, is, complete. J is not desired. Address .—;• with the Order have the advantage of an additional saving of One Shilliug in the Guinea, as .shown above, and I H. V. Spec, Ot. Wit. , , ,j ■,-,,., r., • n o order forni is required. Cheques should be drawn io the order of the Bank of New South Wales, Wei- \ ■ wfF " Book, are to be delivpivd eUevvhere than in Wellington the purchaser should add here the name of the carrier lington an d sent to The Times (London), 2\ T ew Zealand Office, at Govnmcnt Life Insurance Buildings, ni Wellington to worn delivery » to be made. • Wellington, New Zealand.