Convinced Him,
••Ones, when I was publishing a paper in B , I convincsd a man in am st emphatic way that it' paid to advertise," «aid an old journalist. "He was a fairly prosperous mercbant, named J , and I had tried for a long time to get him to insert an advertisement in my paper.
11 ' Oh, it's no use,' he would Bay, ' I never read the advertisements in a paper, and no one else doe*. I bslievr- in advertising, but in a way that will force itself on the pnblic. Then it pays. But in a newspap?r — pshaw ! everybody who reads a newspaper dodges the advertising page.* »s if they were poi»on.'
" ' Well,' laid I, 'if I can convince you that people do read the advertising pages of my paper, will you advertise ? '
"' Of course I will. I advertise wherever I think it will do any good.' "So I had the following line set up, and stuck it in the most obscure corner of the paper between a couple of patent madicine adveitisements: — (i . what j R j— going to do about it ? ' 11 The next day so mam people annoyed J by asking him what that line meant that he begged me to explain the matter in my next issue. I promised to do it if he would let me write the explanation and stand to it, He agreed; and I wrote :
•• ' He is going to advertise, of course.' And he did."
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Bibliographic details
Otago Witness, Issue 2200, 30 April 1896, Page 52
Word Count
244Convinced Him, Otago Witness, Issue 2200, 30 April 1896, Page 52
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