Page 16 Advertisements Column 1

Otago Witness, Issue 1901, 17 July 1890, Page 16

PERHAPS the strangest faot incidental to trading is the eagerness with which people throng to a well advertised cheap sale. The publio know full well that they are being humbugged by the majority of inducements held forth, but in their love of a bargain and anxiety to make one they will put up with a great deal. Apropos of this, however, there are articles of everyday use with regard to which people should understand that price regulates quality, and these are Boots and Shoes. In exemplification of this faot, a pair of cheap Boots were recently compared with a pair of Boots at the standard price. As far as appearance went there was not much to choose between the two articles, but on being taken to pieces the result was a simple revelation. The cheap Boots were found to have soles made of the very cheapest class of leather—'/., the fag ends and flexible portions of the hide, quite as soft and with little more firmness in the substance than would be found in stout blotting paper. One of the greatest faults in this leather is that it will not stand mending. The uppers of these Boots on examination proved to be made of what is called split leather — i.e., the hide split .into two or three sheets by a wonderful machine made for the purpose. Boot Uppers constructed of this material are about as serviceable in resisting moisture as a good sieve, and no doubt many a dangerous illness has resulted from their use. On the better quality artido being handled preparatory to being taken to pieces, it was found to bear on the heel the brand— -KS k and it is needless to say more *^ "^ , regarding the investigation • V than that the material emEH td p10y 63 in the "Standard" brand Boots proved to be of & v & the very best obtainable. A