Page 4 Advertisements Column 6

Ohinemuri Gazette, Volume XXVII, Issue 3503, 10 March 1916, Page 4

WHARF HOTEL • THAMES." WM. HIGGINS, PROPRIETOR Formerly ot Auckland Jtnd Wellington s Begs to intimate to the residents of Paeroa and surrounding districts that he has taken over that p6pular hostelry THE WHARF HOTEL,Albert and Brown Streets, Thames. And hopes by attending zealously to the comforts of his patrons to merit continuance of the liberal support accorded. First-class accommodation. Good Meals. Best ot Liquors. And the FAMOUS C E. LION ALE ON DRAUGHT, ■ During the Winter Bovril or Beef Tea and Toast, 6d v T)RANDED GOODS O,ne of the strongest arguments— perhaps the strongest argument— in favour of buying advertised goods is the implied warranty that the maker is not ashamed of his wares. A hat with the maker's name in it is probably a better hat than > a hat by a maker unknown, because unless it were a first-class hat the maker would not have put his name there. By doing so he has staked his reputation on the hat.

An advertiser; s in the same category. He advertises; his branded goods'; that is to say, he declares to all and sundry his responsibility for theiHquality, their price, and workmanship. v \

So a member of the public has more confidence jn the adviertisedaind branded article because he knows that it woulp be suicidal for a manufacturer to spend good: money m advertising a bad article and so associating his name and reputation with It. ' ..- C; ' ■.■„.••' '

Somefimes-^-it,is inevitable—^anarticle proves in 'use to be less excellent than the,reputation of its maker would lead a purchaser to suppose. A; piece of bad cloth gets into a suit, aia ill-tanned piece of leather into a boot, o;r a bit oi perished rubber into a waterproof, v ■■'-, . '^

Because he knows the name and ad > dress of the maker, he can write to him, send back.the goods, and except in very few cases, is sure of getting redress since p.n advertiser is very jealous of his reputation, and would rather replace/the ; article than leave a: bad impression on the customer whom; he has jpent good money in sectfrmg. . • : "

Hint to Housewives Time and money wasted on coal that roughens fire bars, spoils cooking, soils hangings, .and fills the grate with cinders can be saved by using WAI PA "COAL THAT IS ALLCOAL" Anlc Tour Dealer' For It. Wholesale f rora— WAIPA RAILWAY ft COLLIIIIIM, LTD. ' NgarnaVs.hia. HAIHE«-33 ' 3^. BEE AD. OUR BREAD IS SWEET & MOIST IT KEEPS FRESH FOR DAYS. Maltana Bread Is now registered in the Patent Offic* No. 12777. Behind at is the favourable report ot doctors and nurses, who recommend it as a cure for indigestion and constipation. Several oi our cus- ■ tomers take it daily. It is better than drugs and cheaper, and will not harm the digestion of an infant. PRICE 3-J-d PER LOAF Venetian Ro'ls, [Scones, Buns,- etc., BAKEDjtIFRESH DAILY. LEACH AND MacDONELL High-class bakers and Pastrycooks PAEROA. „ XMAS 'XMAS. ■ NOW IS THE TIME TO PLACE YOUR ORDERS FOR XMAS, so that you will not be disappointed The Co-operative Butchery are now - booking Xmas orders. Prime Joints of — Beef Mutton Lamb Pork Veale and J POULTRY. To facilitate assured delivery ring up telephone No. 16 and leave the order P. Ott, Proprietor THE HIGHEST PRICE f~* IVEN for tallow, Fat, Skins and VJT Hides, also Sacks. in Large or Small Quantities, Horse Hair, Horns, Bottles, bones, cast iron, Brass, Copper, Zinc and Lead, etcj M. QUANE, QUEEN STREET - - PAEROA