Page 4 Advertisements Column 3

Ohinemuri Gazette, Volume XXV, Issue 3210, 2 March 1914, Page 4

T3 RAN DE D GOOD S. One of the strongest arguments — perhaps, the strongest argument — in favour ot buying advertised goods is the implied warranty that the maker is not ashamed ol his wares. A hat with the maker's name in- it is probably a better hat than a. hat by a maker unknown,'because unless it were a first-class hat the maker would not have put his name there. By doing so he has staked his reputation on the bat. An advertiser is in the same categ6ry. He advertises his branded goods ; that is to say, he declares to all and sundryt his responsibility for their quality, their price, and workmanship. So^a member of the public has more confidence in'the advertised and branded article because he knows that it would be suicidal for a manufacturer to spend good money in advertising a bad article and so associating his name and reputa- - tion with it. Sometimes —it is inevitable —an article proves in .use to be less excellent than the reputation of its maker would lead a purchaser to suppose. A piece of bad cloth gets into a suit, an ill-tanned piece of leather into a boot, or a bit ot perished rubber into a waterproof. The buyer is then able to appreciate the advantage of having purchased at branded article from an advertiser even more • than when al! goes well and the article " wears for ever." ' Because he knows the name and ad"i drebs of the maker,-he can write to him, send back the goods, and except in very few cases, is sure of getting redress, since an advertiser is very jealous of his reputation, and would rather replace the article than leave a bad impression on the customer whom he has spent good money iivsecuring. , npHE STRAND HOTEL MECHANIC'S r-AV, AUCKLAND •' HARRY MOORE Desires to inform his Ohinemuri friends that he will be.taking over the Kensington (late Swan) Hotel in Mechanic's Bay, Auckland, on August ist, 1909, and.has made arrangements to accommodate his goldfields friends. The hotel is situated at the foot of Parnell, just below the railway bridge, and a penny tram fare will bring patrons from Queen Street to the door of the hotel. The Strand is a fine brick building having been recently renovated at a cost ot over ,£3o°°Hot and cold water and all modern conveniences are provided. Excellent Table, and the best ot Wine, Beer, and Spirits. J. H. MOORE, Proprietor.