NEW CAMERA
Something new has been added to amateur photography in the United States. * It is an inexpensive cardboard camera loaded with film, which can be bought at a photographic shop, drug store, or news stand. After taking 12 pictures, the buyer writes his name and address on the camera, puts a postage stamp on it, and drops it in a mailbox.
In a few days the negatives and prints, which are enlarged to a little more than 3in by 4in in size, are returned to the purchaser by mail. The camera then is covered with cardboard again by the processor, reloaded with film, and sent back to a retail store to be sold again. A New York City firm makes the camera and does the film processing. According to the magazine Business Week, the company bases the success of its operations “ on these two irrefutable ideas: (1) that people who do not own cameras often wish they did, and (2) that people who do own cameras often forget and leave them at home when they go to the beach, the mountains, or the country.”
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https://paperspast.natlib.govt.nz/newspapers/ODT19501016.2.88
Bibliographic details
Otago Daily Times, Issue 27521, 16 October 1950, Page 6
Word Count
185NEW CAMERA Otago Daily Times, Issue 27521, 16 October 1950, Page 6
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