ADVERTISING is accepted as a necessary part of modern business promotion. It has won a place fdr Itself in virtually every industry. Rightly directed and prepared advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success,
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Otago Daily Times, Issue 27346, 23 March 1950, Page 5
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57Page 5 Advertisements Column 3 Otago Daily Times, Issue 27346, 23 March 1950, Page 5
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