ADVERTISING is accepted as a necessary part of modern business promotion It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success-
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Bibliographic details
Otago Daily Times, Issue 26606, 31 October 1947, Page 3
Word Count
57Page 3 Advertisements Column 4 Otago Daily Times, Issue 26606, 31 October 1947, Page 3
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