Page 9 Advertisements Column 1

Otago Daily Times, Issue 25963, 2 October 1945, Page 9

Berleified is more than beautified r J © -j NoE r run Wtr («£». MiST IMEPIBM iWT WfcPUUIWT ) i ) Any good uplift will beautify, but only a Berlei-bra gives your bosom the beauty nature intended, together with the protection it needs to remain beautiful. The bosom Berleified is the bosom both beautified and fortified—supported against sag and strain in all activities. Both the beauty and the protection are peculiarly Berlei’s, because a Berlei-bra is made for your shape and development as well as your size. However young, however old, however big, however »mall there is a Berlei-bra exactly yours. Yes, however small... You can’t begin to care for those curves too young. Bosom beauty is a frail beauty, and needs all the help it can get if you’d have it for keeps. With the help of Berlei, you’ll carry yours into the years with confidence and grace. ★ Try it on before-you buy it. Now there s little elastic, it has to Jit exactly. • if lift 111

4 X SOAP TALC FACE POWDER BY COTY Women the world over place their beauty in the exquisite care of Coty aids-to-iovelinessi and welcome Coty gifts... Savon de Toilette and Coty Talc for the bath... the bloom of Coty Air Spun Face Powder for final make-up ...each perfection in the part it play* in service to beauty. COTY ’{HUMfft talc •;-'o Aso /*> •*Cf <ii,-iiW ''OC'Q Obtainable from Chemist*, Toilet Salon* and the Cosmetic counters of Departmental Stores. dtgents: Van Stavesen Bros, Ltd., Lvuier Taranaki Street, H'cllington.

w. m m /?■ t m Vise** m m M* <#■ I 1 W: m E / *■; A Proud Welcome! What a difference the right food makes. VI-MAX is an approved first solid food for infants* and is also endorsed by leading authorities as an ideal cereal food for all ages. VI-MAX is not devitalised through drastic pre-cooking. Many mothers have not yet realised that ready-to-eat cereals lack vitamins whereas the VI-MAX vitamins are not lost in the making of VI-MAX porridge. VI-MAX not only has more vitamins but more available calcium than has whole wheat. Calcium is essential for bone and teeth building. * For infants, boil for half-hour and strain. Build for future Health and Happiness with VI-MAX, the Vitamin-plus Breakfast and Cooking Cereal. COARSE & FINE VI-MAX still sells at prewar prices in 31ti cartons and 7lb bags. D. 11. Brown and Son Ltd., Moorhouse Avenue, Christchurch. mxi m y,r *m s m