Page 7 Advertisements Column 3

Otago Daily Times, Issue 25798, 20 March 1945, Page 7

The veteran smoker had been expatiating at the club on the merits of -toasted tobacco, but his pal did nt seem much impressed. “ Honestly, he said, “ 1 can't see how toasting the leaf can make much difference, anyway! ” The veteran laughed. “If you were to brew a pot of coffee, my dear chap,” he said, “from coffee beans which hadn’t been toasted (or roasted) before they were ground, the stun wouldn't be worth drinking. Its heat, skilfully applied, that brings out the beautiful flavour and aroma of the coffee beans, and it's precisely the same with tobacco. When the leaf is toasted fa rather complex process) it yields up its full flavour and fragrance, and what's more, the nicotine in it is comparatively harmless. And, believe me, i once you smoke toasted you 11 have no Lime for any other tobacco. Oh, yes, there are several blends. Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. And to my mind they’re the pick of the basket. Every tobacconist stocks them.” —8.