Page 8 Advertisements Column 6

Otago Daily Times, Issue 25796, 17 March 1945, Page 8

HOW TO JUDGE THE QUALITY OF A FUR COAT. Certainly not by the price and decidedly not by the appearance and feel unless one is an expert. To-day women recognise that the purchase of a reasonably-priced Rabbit Coa« is a worth-while investment, and as a result there is considerable trade in rabbit skins. All rabbit skips are not of suitable quality for making a good-wearing fur coat. This is the case with all fur-bearing animals. Apart from their general condition, it depends upon the time of the year they are trapped. Unfortunately, inferior skins are not discarded; they generally find a market somewhere. The average buyer, therefore, as in tire purchase of many other things, must rely upon the reputation of the firm concerned. Tire firm of Pattison Ede, through their expert buyer, purchase only fullyfurred prime winter pelts and no other. Therefore, when you inspect the. Coney Coats in the Pattison Ede Showrooms you can be certain that each and every one of these garments will retain its beauty and serviceability for a long period. It is because Pattison Ede deal only in prime winter pelts that they can give their generous written guarantee with every garment manufactured and sold by them. A good rabbit coat is a wonderful investment and a wonderful source oi pleasure, but it must be a good rabbit coat, the kind that you will always find in the showrooms of the Pattison Ede Co., Ltd.—2. '