Page 4 Advertisements Column 2

Otago Daily Times, Issue 24432, 18 October 1940, Page 4

( —'^~ // i--1 N J > VT L»f-^ d u COS ?s«2 3fc N 5 % Xi f U fi a ■ WP E r /i / /i s \ IB l V j i They come first/ Monarch supremacy in the Held of men’s footwear springs from exceptionally high manual, technical, and organising skill, allied to a strong desire to give better service* To-day, with the British Empire grimly engaged In a life or death struggle, it is only right that such productive capacity should be fully availed of to equip the armed forces of the Dominion with the best types of footwear. The needs of those who fight for us 3ire para* mount. Any inability to fully satisfy the demand for Monarch Shoes through ordinary trade channels Is due entirely to pressure of War needs. The trade Is Sully cognisant of this fact, and this announcement Is to Inform the public accordingly, and to give the assurance that the productive capacity of the Monarch factory has been, and Is still being increased in an endeavour to supply the public demand. Anyone at the moment unable to purchase the Monarch Shoes they require will Sully appreciate the position, and can rest assured that In the near Suture they should once again be able to select from the full range of MONARCH SHOES in styles and fittings to which they have been accustomed. Monarch Shoes In the Service of the Empire

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